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ČESKÁ POJIŠŤOVNA HELPS YOU GO FURTHER

With this TV commercial, Ceska pojistovna introduced its new positioning: we help you go further. The core of Ceska pojistovna’s new communication concept and creative strategy comes from a simple promise: if anything goes wrong in your life, Česká pojišťovna is here to help you so you can go further. This idea was represented by the insurance company’s employees, the very people who help their customers every day.