Havas Worldwide Prague

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NATIONAL TREASURE

Triola, a traditional Czech lingerie maker founded in 1919, was perceived as conservative and unfashionable, its image further damaged by the normalisation era during communist times. We had to break the myth and bring the brand awareness to the 30 to 40-year old segment. The very well received print campaign shows baroque angels supporting the country’s national treasures: its women’s forms. The angels further represent the country’s culture, and past signifying experience, as well as the gentle comfort of Triola’s lingerie.

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