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This campaign for Unicef was different inasmuch as the traditional shocking and very real images of poverty around the world were not shown, very much the opposite in fact. The communication strategy aimed at encouraging people to donate by showing them that beauty comes from within, it does not need an expensive face cream either, or make-up, inner beauty comes from helping others, and by helping Unicef you will save the lives of disadvantaged children and feel good. Because nothing brightens your face more than helping others.