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DISCOVER THE CZECH & SLOVAK REPUBLICS WITH BRUMÍK

A playful yet educational national promotion supported by TV commercial was produced for BeBe Brumik. Through this promotion children could discover the Czech and Slovak Republics with Brumík.The children would receive an illustrated atlas with maps of the two countries for 10 packs of Brumík bought, then stickers to fill the atlas for each additional 5 packs. This campaign continues to deepen the relationship between Brumik and its consumers (mothers and children) with educational tools, showing its strength as a responsible brand, caring for its consumers’ education yet in a playful manner