Amnesty International raises awareness of Child Soldiers and arms control
Thankfully, there have not been child soldiers in the Czech Republic since 1953 but in some other countries children are not so lucky. The Czech branch of Amnesty International and Havas Worldwide Prague teamed up for this latest campaign that will soon be aired in cinemas and on television throughout the country.
The child soldier theme is transposed into the Czech Republic of today, and a mother is saying goodbye to her two young sons who are both carrying Kalashnikovs around their necks and leaving to go and fight, no one knows where. The excellent performance of the cast lends all the more tension to the commercial. A child psychologist assisted in the making of the commercial, working with the child soldiers to maintain the necessary solemn mood that the grave nature of the subject required.