Highlights of the study include:
- We don’t trust politicians to do their jobs: The survey respondents live under a variety of forms of government, but few are satisfied with the results they’re seeing from their political officials.
- Social media is motivating and empowering people to push for change: Faith in government may be diminished, but people are taking advantage of digital communications to get informed about issues and try to make a difference themselves.
- People want businesses to step in where government has failed.
- Adding to the pressure on businesses to get involved is the widespread sense that they are better equipped than government to get things done.
- Mindful consumption trumps voting: While a majority of the sample (56 percent) consider themselves better-than-average citizens, they’re not defining that in terms of political participation. Good citizenship is now linked not so much to voting as to doing.
Smart businesses are embracing the opportunities inherent in their expanded role and are engaging consumers in their efforts to promote positive change.