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Peugeot 208 Roadshow

The launch of the new Peugeot 208 in May 2012 was heralded by a roadshow that ran during the months of May and June 2012 all over the Czech Republic. The new Peugeot 208 was to be seen everywhere and the new integrated communication campaign, which marked the beginning of a new communication era for the car manufacturer, supported its claim with through the line media disciplines.