HAVAS PR wins Gold and Bronze at the ČCPR Awards for the project "Máš to za pár" for Sue Ryder
The purpose of the campaign titled Máš to za pár was to draw public and media attention to the problem of declining respect to seniors in the Czech Republic. The aim was also to support the retirement home Sue Ryder. The chosen concept with a limited budget connected ATL instruments with new media and publicity and let all the factors affect each other. The PR campaign was a key part integrating other communication channels. Most of main Czech media informed about the campaign, incl. main dailies and their internet versions, TV, radios, magazines, etc.