Havas Worldwide Prague

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TASTY AND CRUNCHY CEREALS FOR CHILDREN

For the launch Hami Křupinky, cereals for children from 18 months, the brand chose to communicate its new product to its consumers most effectively with Direct Mail adressed to mothers of young children. The direct mail is playful and educative, with important information about the product benefits, and a smaple pack of the cereals was included in the mailing.

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