Havas Worldwide Prague

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LUČINA

Women need to draw energy from the nature and Lučina is a concentrated piece of pure nature, which can distract a woman for a moment from the prosaic world and free her mind. Thanks to Lučina the nature will literally pamper any woman and fill her with energy. This harmony with the nature is the main theme of the commercial. We wanted to give women 30 seconds of relaxation during the block of commercials.

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