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HOW TO DIRECT A WONDERFUL CHRISTMAS

Komercni Banka wanted to fulfill its clients’Christmas wishes by offering them a loan-to-measure during this busiest shopping time of year. This offer was proposed to selected clients and varied according to their incomes or financial situations. The Producer, known from the TV commercial as backer of all client wishes, is featured and offers the financial assistance in "directing" Christmas.This direct mail was followed by a media campaign.