Havas Worldwide Prague

Copyright © 2016 HAVAS.
All rights reserved


How fast and simple can getting a loan from Komercni Banka really be? Let us show you via a unique direct mail campaign with an amazing magic trick. Those who received our Money Maker simply submitted a loan application and voila! The client instantly received 200 ACTUAL Czech crowns straight from Money Maker. Surprised? This is exactly how KB works for its customers. A focused and targeted Direct Marketing campaign was devised in order to advertise Komercni Banka’s Premium Loan service. The Money Maker was a machine that printed out the product benefits and information but also, as if by magic, produced a real 200CZK bank note. This Direct Marketing campaign was extremely effective and Komercni Banka got a return x10 return on their investment.