Havas Worldwide Prague

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Feliway Parallax Experience

Challenge – To help generate awareness around the Feliway product range
Solution – 1st time users get routed to a parallax storytelling website, where they engage and learn about the product range. Once they have scrolled to the bottom of the page, a cookie is stored in their browser so they bypass the story next time.

Feliway Website Design

Challenge – The old interface was confusing and did not guide the user to a solution. Instead the site generated a high bouncerate

Solution – UX and considered design by our Interactive design specialists help convert the bouncerate to less than 20%. Conversion rate is improved [*conversion measured by penetration to the product info goal pages]

Visit the website here: http://www.feliway.com/uk

Feliway Marketing Banners

Cookies stored on the users browser identifies the traffic who has history on the Feliway website

We target these individuals with remarketing messages. This results in better return rate, and these visits result in more conversions.