Havas Worldwide Prague

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Facebook Recruiting Campaign

The challenge:

- We are growing : we need to find skilled staff quickly !!!
- All “standard” methods of recruitment have resulted in a poor selection of candidates
- The best candidates already have jobs working for other agencies
- Budget: ZERO.

Synchronised hacking plan

1)     Step one: Change EACH of 5 FB users profile pictures into one of 5 HAVAS letters
2)     Step two:  Visit hitlist FB wall
3)      Step three: Paste text from clipboard
4)     Step four:  Post

First Results

2,666 PEOPLE REACHED :
- All the advertising and digital community
- 10 interviews scheduled
- 1 position closed

and more talents to come…

WATCH THE CASE STUDY HERE