Reckitt Benckiser Brand Me!
An online awareness campaign heavily integrated with social media.
The Digital team have teamed up with Havas London to build the Worldwide Brand Me portal. Brand Me is an online community portal designed to generate awareness of the Reckitt Benckiser brand through engaging content and some basic gameplay. The Platform is comprehensively integrated with social media as a part of its strategy, and it helps the audience work out what they are doing right [or wrong] on social media.
The website http://www.brandme.jobs/en/ is to be localized in 5 languages and a targeted media campaign supporting the website is already running in 12 countries.