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Working closely with renowned human rights organization Amnesty International, we conceptualised, developed and produced the impactful ‘Stones for Sakineh’ facebook campaign. The campaign’s objective was to raise awareness of – and help bring an end to – the barbaric sentence of stoning. The ‘Stones for Sakineh’ app gave users the chance to sign an international petition against stoning by adding to an online stone-mural of Sakineh Mohammadi Ashtiani, who had been sentenced to death by stoning in 2006.The ‘Stones for Sakineh’ app transformed stones from killing tools to tools of social change. Visitors to the facebook app could also spread the word to their friends online, learn more about Sakineh’s story and read messages of support left by other petition signatories.