Havas Worldwide Prague

Copyright © 2016 HAVAS.
All rights reserved


As a tribute to Carte Noire’s famous claim”A Coffee Names Desire”, 15 famous Czech and Slovakian writers were asked to write a beautiful short story on the theme of Desire to be read on the brand’s internet microsite. A new story was published every two weeks, and had a strong traffic impact on Carte Noire’s web site, as well as Facebook page. A PR campaign was also launched, focusing on the stories and the writers’ personalities.

Carte Noire