Havas Worldwide Prague

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The first interactive magazine in Czech Republic

We came up with the first interactive magazine in the Czech Republic, using augmented reality technology in partnership with Layar, the world's easiest way to add digital content to print media. Readers could flip through more products, watch videos, buy apps, visit websites and forward articles in a seamless fashion.

In addition, readers were asked to give us feedback on the spot by selecting the three articles they foudn most interesting, thereby providing useful insight for the company and on how the O2 OriginĂ¡l magazine could be improved.