Havas Worldwide Prague

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MADEMOISELLE NOIRE DIARY

Carte Noire created an original online campaign supporting its equity and brand values. Famous Czech writer Barbara Nesvadbova wrote the story of Mademoiselle Noire who writing her diary full of love and secrets… Charming Mademoiselle Noire knows everything about desire, sensuality, beauty and fashion, and she writes it all down in her diary. The stories are published every week on Carte Noire’s website, and teasers on the brand’s Facebook page as well as online banners help draw traffic to the site. In addition to the diary entries, the consumer could find tips on French style and culture on the website, and enter the luxury world of Carte Noire. The campaign was also supported by strong PR and cooperation with media partners.

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