Fidorka - Imprish prank
The single minded message of the campaign was "Playful inspiration to prank".
There was a special focus on bringing back traditional consumer rituals linked to the brand and the product, such as special ways of
unwrapping and eating the wafer, designing objects from the aluminium wrapping, playing with the around wafer, etc., which are behind the original playful and fun character of Fidorka, and in which the creative idea was built.
Since it's launch, the campaign has won several awards: shortlist in Český direkt, shortlist in Cannes Lions, shortlist in EuroEFFIE, Gold in Czech Effie 2013 and the Marketing Excellence Awards.