Havas Worldwide Prague

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Fantomas is back!

After 8 years of adaptations of French creativity, Citroen Czech Republic has produced a new campaign to support its Open Door Days event. The main hero of the campaign is Fantomas who is famous for his flying Citroen DS, which he used to escape the police. Fantomas is historicaly connected to the Citroen brand and this campaign is building on this awareness to create a catchy TV spot. Other communication channels will be online, radio, print and live appearance of Fantomas in the Citroen showrooms.