BeBe Dobré ráno Activist
With this latest BeBe Dobré ráno campaign, the lack of energy in the morning felt by some people is dramatized, while the benefits of the brands are shown by brand ambassadors who have a balanced breakfast and start their day positively and full of energy.
BeBe Dobré ráno converts become an inspiration for the "sleepy heads" with pillows who suffer from lack of energy because of their fast or poorly balanced breakfast. This campaign is in line with lthe brand's long term communication platform using brand ambassadors known as "activists", who stress the importance of the well balanced breakfast that BeBe Dobré ráno offers, releasing energy which lasts up to 4 hours. The TV commercial was directed by famous Czech director Jan Hřebejk.