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Carte Noire's interactive book

The coffee brand Carte Noire has a strong connection to elegant French style and steamy desire, and literature gave the right impulse for the brand's new online campaign concept: the Carte Noire interactive book written by Radka Třeštíková and the readers.

The online interactive book, allows readers to influence its content and the direction of the story, and talented Radka Třeštíková writes out the next chapters. The story features fictional character Nora, whose life will be influenced by the desires of the readers, who vote online to suggest a new direction every third chapter.

The campaign is also promoted on Facebook and runs on Carte Noire websites www. kavaveznamenitouhy.cz and www.kavavznamenituzby.sk