WILL I SURVIVE TILL THE END OF THE YEAR?
Will I survive till the end of the year?was the Facebook application to support the Ministry of Transport campaign „If You Don´t Think, You Will Pay“ via social media. The Facebook application for the Ministry of Transport aimed at lowering the number of car crash accident victims. The application was based on a test of the driver’s competences. According to the result was the picture of the user deformed in the shape, how it might be looking like after having a car accident and application calculated the probability that the user will survive until the end of the year. The application was tried by more than 200,000 users in the first two months and the number of crash accident victims in the determined period lowered down by 31% in comparison to the same period in previous year.