KB's young entrepreneurs grant
This new digital campaign for Komercni Banka is focused on the bank’s strength as an expert partner for new entrepreneurs, providing financial guidance and support with the Nastartuje grant project.
The grant is aimed at new entrepreneurs looking for financial aid to kick-start their businesses, after receiving hundreds of submissions, the winning project chosen by a jury of professionals was awarded CZK300,000 , while CZK50,000 were granted to the project that had received the most votes from the public.
All a young entrepreneur had to do was present his business concept on video, share it via social networks and gain as much Likes to compete for the public vote prize. Sharing the video enabled the information to gain visibility to a large audience as well as get noticed by potential investors and clients.
The call for entries for the grant was communicated mostly on the Internet, to lead to the dedicated www.nastartujtese.czmicrosite.