Havas Worldwide Prague

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A STAR EXPERIENCE AT THE PRAGUE PLANETARIUM

The aim of this PR campaign was to communicate the amazing new shows at the Prague Planetarium after the purchasing of a unique new digital projection system called SkySkan Definity. This device can not only present a view of the sky but can also show a view of the Earth from space, as well as views of other corners of the Universe from any chosen place. It is a first in a Czech Republic. The aim of the agency was to inform in media about new digital device. The agency invited the media for a special projection weekend with SkySkan and the number of visitors at the Planetarium was increased after the media press coverage.