Havas PR has won the PR tender for Indulona
Havas PR has won the PR tender for Indulona, Czech’s favorite hand cream, as well as Indulona’s new line of body lotions. The distributor for these products in the Czech market is Saneca Trade CZ.
Havas PR Account Manager, Markéta Hrabánková, is focused on clients in the health and beauty industry. "I am very much looking forward to working with Indulona. They have an amazing story that we want to convey to the widest range of people possible," says Hrabánková.
The tender for Saneca Trade CZ was organized by Profit Booster, which provides marketing services for Indulona and has recently won a gold Effie for relaunching the brand in the Consumer Products category.
According to Ivan Polák, a consultant at Profit Booster, "We chose Havas PR, because we believe that the strategy they presented is the most unique and fitting for Indulona’s target market. There were several other large and prestigious PR agencies participating in the tender alongside Havas.”