Havas Worldwide Prague

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National Museum

Exhibition RETRO in the National Museum

Come see the exhibition RETRO in the National Museum till 30th April 2017. More info on www.nm.cz

The idea of the TV spot is based on the Czech saying: "Lyceum from the back, museum from the front!", which is an inversed equivalent of the English version: "Business in front, party in the back". Lyceum means 'college' in Czech and the saying jokes about how pretty a woman can look, until you see her face. The exhibition RETRO is inspired by beauty that doesn't age, even after decades. It takes place in the National museum as part of the Czech national heritage.

See the TV spot HERE.

Amnesty International

A new campaign of Amnesty International

Humans rights are seriously deteriorating in Russia, and to raise awareness on the subject, Amnesty International Czech Republic has asked Havas Worldwide for help. The new campaign draws attention on the issue of the Russian prisoners of conscience through a 360 video. The clip, which was shot in a hospital in Prague Bohnice, shows a fictional Russian prison six minutes before curfew. Amnesty International monitors dozens of such cases of people imprisoned by the Russian regime for their opinions and publications, who express themselves on the Internet or participate in demonstrations.

The view of a convict available on www.prisonexit.org will take you straight to the plot, and the interactive features in this video offer a chance to sign the petition to support unjustly imprisoned people in Russia and share it to raise awareness about the human rights violations.

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Becherovka - Rejuvenating the iconic brand

Rejuvenation of brands is one of the core specializations of Havas. We were excited to apply this know-how to the iconic brand Becherovka. Jan Becher, the factual founder of the company, was a true pioneer: innovative, original and passionate in everything he did. These qualities are even nowadays highly relevant to young people. By showing that Becherovka is the result of Jan's passion we wanted to change the perception of youngsters about the Brand. In the campaign we reintroduce his personality in the environment of the early 19th century, but with the elements of present days (fashion, hairstyle, language, etc.). This combination resulted in a unique and visually impressive concept. Placing the iconic brand at the heart of youngsters.

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Centrum Černý Most and Chodov – Shopping with a twist

Shopping centers in Prague face heavy competition. So they organize numerous events and supporting programs in order to attract and retain customers. Understanding shopping behavior and keeping a consistent image is key for success. But only a few shopping centers use that to their advantage. Our client Unibail Rodamco is one of them. The group built their attractive image with consistence, using the Havas Europe-wide concept of “Unexpected shopping”: A unique visual style, a highly creative and recognizable tone of voice, perfectly underlining the attractive portfolio of brands and extra services of both shopping centers.

T-Mobile

T-Mobile - How to simplify complex technology

Telco providers care for their customers with innovations and new competitive prices on a regular basis. And sometimes customers feel confused about what is really the best for them, what fits their actual needs. Thanks to the deep knowledge of our client’s nature and embracing the consumer trend showing an increased interest for video content, we answered with a simple and effective solution: we created a short animated video presenting the new service. Our video generated over 195.000 views shortly after the launch and we keep on counting.

See the TV spot HERE.

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Musée Grévin – Giving Grévin the awareness of a quality hallmark

The newcomer into Prague’s entertainment business was brought face to face with the general bad perception of local wax museums, on top of the city’s highly saturated market of leisure activities. Due to the agency’s ability to leverage the client’s competitive advantage (incredibly detailed and realistic statues), our knowledge of the local market and its consumers, and our understanding of the digital age, we managed to create a strong communication platform that boosted both awareness and the number of visitors. The campaign was built on the insight that everyone wants to (even secretly) take a selfie with a celebrity.

Citroën

Citroen Promotion – Joining forces with the Angry Birds phenomenon

Long-term knowledge of the Czech car market as well as the ability to identify relevant communication topics is one of Havas Prague’s strongest assets. For Citroën’s latest promotion, we joined forces with the famous Angry Birds mobile game characters that are coming back into Czech cinemas in May 2016. Our fully integrated campaign introduces the range of Citroën models through their feathered representatives, who characterize – in look and temperament – each of the featured vehicles.

See the TV spot HERE.

Bernard DM

Bernard Bohemian Ale - Helping David fight Goliath

A 15 years relationship with the client, cooperation on communication solutions and perfect knowledge of Bernard portfolio led to the successful launch of a unique product innovation – the first Bohemian Ale. In a country dominated by lagers, a top-fermented beer challenges the traditional way of beer brewing for the first time. The campaign is based on a variation of headlines with a play on word with ALE (“but” in Czech) and delivers amusing double meanings. The new product was introduced so successfully that the production capacity is running at its maximum.

Air France

Air France - A little bit of France in the air

The blooming number of low cost airlines and the “democratization“ of travelling by plane made Air France decide to focus on their added value. The objective was simple: to re-conquer a leadership position by stressing high quality, caring and pleasure. With our in-depth knowledge of the local market and our close connection to the creative hub in France, we were able to identify relevant topics of communication. To tackle instant needs yet keep the consistent image required. In our campaign we underline the French openness and multiculturalism, highlighting the positive values associated with the country: using the art of living, the French spirit as well as Michelin-starred chefs: we created the image of a high value airline.

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Internet at home

The new T-Mobile campaign focuses on communicating the use of Internet at home. It is set in a yearlong execution of the „Clinic“ concept after last year’s „Agent“ concept. That is, in 2016, all ads will somehow involve the medical environment as shown in the current campaign. In T-Mobile stores, which are our main point of communication, you can meet doctors and nurses who are trying to cure new customers afflicted by the „offlinitis“ disease.

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Partnership

Komerční banka has always been a strong partner who its clients can lean on. It has therefore launched this campaign to remind people of its core values, and to show that it is much more important to be able to rely on one’s bank than to like it.

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Car insurance

The goal of the campaign for the car insurance was to approach a younger target group of 25-35 year-olds, which Generali ČR is now focusing on. Apart from rejuvenating its clientele, Generali also wants to accommodate for active people with an adventurous personality through its communication – the first step being a visual of the car insurance offer. We are now using very interesting, vivid photos that reflect the character and interests of the target group.

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Travel insurance

The goal was to prepare a set of visuals, which, during the winter period, would present a unique type of travel insurance made for clients who enjoy extreme sports.

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No more struggle with high repayments

In the ‘ReLoan’ campaign for Equa bank, we dramatize the feelings of people who struggle with the high repayments of their loans every month. This struggle is represented as a battle between two swordsmen, with our hero being forced to retreat more and more against his tall competitor embodying high repayments.

But the turning point comes when our swordsman decides to make a change – ‘ReLoan’ - and gets rid of his high repayments. He then defeats the new opponent embodying low repayments with ease.

In other media we smoothly connect to the TV spot, where we present a free TV as an additional benefit.

See the TV spot HERE.

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Say goodbye to your parents

Say goodbye to your parents, get your G2 account and gain your independence. The last campaign for the G2 student account for Komercni banka is in the spirit of "This year for the last time".

You may view the TVC by clicking on this LINK.

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Bernard Ale

Bernard Brewery introduces the first Bohemian Ale to the Czech beer market. In a country saturated by lagers, top-fermented beer challenges the traditional idea of beer. The campaign is based on various headlines that play with a Czech double-entendre: 'ALE' meaning the type of beer, as well as 'ale', the Czech conjunction meaning 'but'.

Modra Pyramida

It's all about people

At Modra Pyramida, people are what count the most, and their financial advisers are showcased in this campaigns as true financial experts and partners to their clients who really want to be in a good position to fulfill their plans and dreams, combining their own products as well as those of Komercni Banka, their umbrella financial institution.

This latest campaign uses the wise owl that has become Modra Pyramida's mascot over the past couple of years.
You may view the TVC by clicking on this LINK

Fidorka

New 'Blanket' and 'Motorbike' TV spots for Fidorka's 360° campaign

The two new spots entitled 'Blanket' and 'Motorbike' are inspired by the sweetness of Summer, where the Fidorka gang go on a motorbike trip to the lake for some impish fun. These latest TV commercials follow on the heels of Boots and Fishes, and are part of the series launched in march 2014.
Both TVCs will be broadcasted in the Czech Republic and Slovakia.

Watch the ads by clicking on the spot name or visit our YouTube channel: MOTORBIKE  and BLANKET

komercni banka

KB's young entrepreneurs grant

This new digital campaign for Komercni Banka is focused on the bank’s strength as an expert partner for new entrepreneurs, providing financial guidance and support with the Nastartuje grant project.

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Citroen

NEW CITROËN DS WITH SIMONA KRAINOVA

Citroën Czech Republic is launching a new communication campaign with famous Czech top model and brand ambassador Simona Krainova. The visuals of DS3, DS3 Cabrio, DS4 and DS5 were shot at the Prague Kbely airport. After the successful Fantomas campaign produced in the same creative house which helped Citroën to record sale numbers in the past months, Havas Worldwide Prague is in charge of the second local campaign this year. „Citroën develops all its campaigns centrally. It is rather unique that there is a local creative production done by local marketing team. One of the few, Citroën Czech Republic is granted this exception“, commented Lukas Prokop – senior brand manager of Havas Worldwide Prague.

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Financial Advisory: our new TVC for KB

One of the key Komerci banka's strengths is the high standard in financial advisory. This became the main topic of our new campaign, part of the successful Gentlemen series.

See for yourself how talented a banking advisor from KB is, this time personified into a detective character.

Watch the spot HERE

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When incredible encounters become reality

On the occasion of opening of the first world-class wax museum in Prague we created a campaign that captures the essence of this magical place where the impossible becomes possible, where the incredible is reality.

And so those incredible meetings became reality in this campaign. We created the visuals that connect the most important figures of both past and present, whose get together would be impossible anywhere but in the Musée Grévin.

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Tassimo's cash back promo

Tassimo's cash back promotion encourages consumers to purchase from selected ranges of popular coffe makers and get their money back.
The short advertisement supports instore and online communication of the cashback promotion.

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Eko-kom

Polar Bear loves Czechs for sure!

On 24th March we launched the first part of a new TV campaign aimed at raising awareness and encouraging waste sorting.

Eko-Kom's polar bear's embrace is the first in a planned series of videos as well as other media outlets. Check out the video on the link below and find out how the bear is doing to thank you for sorting...

http://www.samosebou.cz/cyklus-tv/polarni-objeti

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Carte Noire

Carte Noire's interactive book

The coffee brand Carte Noire has a strong connection to elegant French style and steamy desire, and literature gave the right impulse for the brand's new online campaign concept: the Carte Noire interactive book written by Radka Třeštíková and the readers.
 

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Brumík

Brumík Forest Fruit

This campaign follows the succesful launch of Brumík Fruit Puree last year, and introduces delicious and fresh new forest fruit flavours, together with a range of favourite fruit snacks.
Animated little bear Brumík, a friend to all young explorers, delivers playful rhymes in a garden and lists again all the existing and new juicy flavours.

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BeBe Dobré ráno

BeBe Dobré ráno Activist

With this latest BeBe Dobré ráno campaign, the lack of energy in the morning felt by some people is dramatized, while the benefits of the brands are shown by brand ambassadors who have a balanced breakfast and start their day positively and full of energy.

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KB Gentleman

To promote a truly revolutionary benefit of personal account, Komerční banka launched a new campaign with the personalized by a gentleman.

Check our latest commercial, by clicking "see more", to witness what a generous bank KB is.

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Czech Helsinki Committee

The bullet that was never fired

The Czech Helsinki Committee wished to celebrate the peaceful division of Czechoslovakia's 20th anniversary with a communication campaign that included a short film as well as a memorial sculpture that was unveiled at the National Museum.

The concept was inspired by a bullet that was never fired during the separation of the two republics in 1992. The short movie was filmed in cooperation with Armada Films and won the Grand Prix at the ADC Creative Awards 2014.

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Amnesty International

3 minutes are enough

As part of their effort to release prisoners detained on political or religious grounds, we developed a website, with a banner, for Amnesty International for everyone to add their signature to a chain, which leads from the Czech Republic to the place of incarceration.

Once your signature is submitted, your name appears in a precise location on Google maps as the latest link in the chain. Your signature can also be shared on social media to spread the information about this project.

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Citroen

Fantomas is back!

After 8 years of adaptations of French creativity, Citroen Czech Republic has produced a new campaign to support its Open Door Days event. The main hero of the campaign is Fantomas who is famous for his flying Citroen DS, which he used to escape the police. Fantomas is historically connected to the Citroen brand and this campaign is building on this awareness to create a catchy TV spot. Other communication channels will be online, radio, print and live appearance of Fantomas in the Citroen showrooms.

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Amnesty International

Amnesty International's Labyrinth

Every year, Amnesty International makes a concerted effort to get people who have been arrested on political or religious grounds released from prison. We created visuals which demonstrated the link between collecting signatures and opening the doors of the prison to give a person his freedom back.

Styx

Styx is just comfy

It's all about feeling cosy when you are in a comfortable Styx underwear, where balls feel at home.

A true masculine living room

Money

"Money" Exhibition

Our TV campaign for National Museum's new exposition "Money".

"Everyone would like to see the MONEY exhibition. But only few can."

Watch the spot here

60.000 recycling stories

Eko-kom 60.000 recycling stories

The new campaign is presented in funny and attractive way to motivate people to share their experiences and stories on sorting and recycling.

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Your time will come

Domov Sue Ryder - Your time will come

Your time wil come is a 360­­­° campaign about respect for the elderly. The campaign featured an online video, billboards and a microsite, all designed to communicate a single idea: Seniors are lonely. Take a moment out of your day to give them a helping hand.

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O2

The first interactive magazine in Czech Republic

Originál, O2's in-house magazine, celebrated its first year anniversary, so we had a good reason to come up with something really special.

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Waste sorting? “SAMOSEBOU”!

Samosebou.cz is a website which aims to popularize waste sorting among young people through entertaining video-clips, movies and games.

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Havas HR Digital Campaign

A fun masterclass in how to make (probably) the best recruitment campaign of the year, with digital at the core and no budget whatsoever.
This campaign won Gold at the Digital Communication Awards 2013 and Bronce at the ADC Creative Awards 2014.
Go to the next page for the full monty.

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Nutricia

Design concept of Hrave-zdrave.cz e-shop.

Our client Nutricia approached us with unique challenge - to develop not only the design but the entire creative concept of their new e-shop. This e-shop is the new channel to increase sales of Nutricia brands Hami and Nutrilon focused on mothers of young children. We developed a playful concept of Hrave-zdrave.cz and turned it into an attractive and pleasant design e-shop. 

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Reckitt Benckiser

An online awareness campaign heavily integrated with social media

The Digital team joined forces with Havas London to build the Worldwide Brand Me portal. Brand Me is an online community portal designed to generate awareness of the Reckitt Benckiser brand through engaging content and some basic gameplay. The Platform is comprehensively integrated with social media as a part of its strategy, and it helps the audience work out what they are doing right [or wrong] on social media. The website is to be localized in 5 languages and targeted media campaign supporting the website is already running in 12 countries.

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Feliway

FELIWAY Digital Experience

Feliway was given a full digital revamp with parallax experience, new website and marketing banners.
Click away to the next page for the full experience.

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eko-kom

EKO-KOM - Ekontíci II

We updated our educative game about waste sorting! More information, more fun!

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NUTRILON

Check out the relaunch campaign of Nutrilon communicating the successful progress of your child. 

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KB for SMB

KB continues its successful spots series !

No matter what your business is about, Komerční Banka will help you succeed.

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KB- Nastartujte Se

Create your startup thanks to KB !

“Nastartujte Se” program by Komerční Banka aims at helping entrepreneurs to establish their startups.

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EKO-KOM

It's time to take out the trash (and help save the planet).

Thanks to Havas Worldwide Prague and  EKO-KOM long-term cooperation, the Czech Republic has already achieved a 70% participation rate in recycling programs. Come check the latest TV spots !

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Brumik Fruit Puree

Brumik Fruit Puree TV campaign

Take a look on the launch of Brumík’s new snack: with rich apple or strawberry fruit filling.
 

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Bambino

Bambino TV campaign

Bambino, the popular cheese brand of the Slovakian market, has been known namely for its long tradition and specific format reminding sausage. 

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G2

G2 account by Komercni banka

The G2 Account helps students stand on their own feet

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KB GOES EAST

KOMERCNI BANKA'S INVESTMENTS & SAVINGS WISDOM

Komerční banka has just launched its new campaign to promote its Investment and Savings product.The campaign, shot in Vietnam, takes us to a Shaolin temple where a group of monks embodies masters in financial arts, giving precious advice on how to effectively manage your financial funds. To view the video, click on the link below.

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Amnesty International

Amnesty International raises awareness of Child Soldiers and arms control

Thankfully, there have not been child soldiers in the Czech Republic since 1953 but in some other countries children are not so lucky. The Czech branch of Amnesty International and Havas Worldwide Prague teamed up for this latest campaign that will soon be aired in cinemas and on television throughout the country.

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O2's Internet bundle

The campaign was aimed at a young residential segment and offered consumers a convenient bundle of Home internet plus a bonus according to the consumer´s choice. The creative idea is based on a simple however distinctive visual of a carnival shooting gallery where anyone can experience fun and rewards. The campaign communicated through a variety of media channels including outdoor and indoor posters, internet banners, direct mailing etc.

O2 Geomarketing

Geomarketing at O2

The campaign targeted a specific group of customers – WiFi users in specific regions of the country. The objective of the campaign was to offer special propositions and product bundles for each of the regions, as well as to increase the O2 stores traffic.The strategy came with an attractive format of a „regional newspaper“, relevant for each region, communicating not only the offer, but also other locally focused content. 

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True love for movies

The 2012 Prague Indian Film Festival offered a great variety of Bollywood movies to lovers of the genre. It was all about singing, dancing, and of course, Love. The commercial is tongue in cheek, featuring a short Bollywood film with passions and love on the banks of the Vltava river.

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AMNESTY INTERNATIONAL AWARDED

Amnesty International Czech Republic launches new online Human Rights Education game

Amnesty International Czech Republic launched a new flash game "Take a IQ test Free" as part of their Human Rights Education work.  The game is available in English and in Czech and can be shared on Facebook and other Social Media. The campaign won the Best Internet Project Award at the Donors Forum competition "Be Visible".
You can view the application by clicking on this link

KB

I WILL FIND CLEVER SOLUTIONS FOR YOU

In line with the successful and long running communication concept that each of Komercni Banka’s product is personified, this young and bright school girl represents the future of banking with KB’s innovative field products and services.

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Amnesty International

AMNESTY CAKES

Amnesty International 50th anniversary birthday cakes shaped as famous dictators´ heads to celebrate its fight for freedom.

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Amnesty International

STONES FOR SAKINEH

Working closely with renowned human rights organization Amnesty International, we conceptualised, developed and produced the impactful ‘Stones for Sakineh’ facebook campaign.

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Carte Noire

STORIES NAMED DESIRE

As a tribute to Carte Noire’s famous claim”A Coffee Names Desire”, 15 famous Czech and Slovakian writers were asked to write a beautiful short story on the theme of Desire to be read on the brand’s internet microsite.

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Potten & Pannen

Potten & Pannen

Potten & Pannen - Staněk have been importing luxury kitchenware and household goods since 1992. Their stores are aspirational lifestyle concept stores. They asked us for a set of designs, and we used some of the items in their shops as inspiration for a new kind of art movements related to kitchenware, such as cart deco, glassicism, pot art, with very minimalist and modern designs.

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MGALANTERIE

MGALANTERIE

MGalanterie is a haberdashery company in Prague who wished to rejuvenate the perception of their business, demonstrating that sewing and embroidery were not a past-time only for old ladies, but could also be modern. The fresh and colourful visual identity  gave the brand a young and trendy image whilst keeping delicate and pretty.

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Czech Skate Association

CZECH SKATEBOARD ASSOCIATION

The Czech Skateboard Association asked the agency to design a new logo as well as a graphic chart for all their subsequent work, in addition to a few visuals to kick off the campaign. The designers combined a stylized image of a skateboard in the shape of a comic speech bubble – for skateboarders to express their opinion - with the red, blue, and white of the country’s flag.

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EKO-KOM

Off-line activation for web

EKO-KOM took advantage of the summer music festivals in the Czech Republic to broaden its appeal and promote recycling. Eco tents and furniture were designed and created from recycled materials, and people also had the opportunity to create their own badges to promote recycling, and play recycling games on the web, as well as an app created by Euro. This promotion also meant that greater traffic was generated on their web site.

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Zatisi Group

GOURMET EXPERIENCE WITH THE ZÁTIŠÍ GROUP

The aim of the PR campaign for the Zátiší Group was to gain positive publicity and raise local clients’ attendance and loyalty for all four of the group’s restaurants of during 2011.

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Westinghouse

Nuclear Powers Czech Republic

Ongoing communication campaign to position Westinghouse AP1000 nuclear power plant as the best solution for ČEZ and Czech Republic

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Porsche

PR FOR THE BIGGEST CAR IMPORTER & DEALER

Ongoing communication support of the most successful car importer and dealer in the country, using classic PR tools.

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Kajetánka

LUXURY RESIDENTIAL PROJECT KAJETÁNKA

Despite difficult property market conditions, astute Public Relations resulted in creating sales, as well as a valuable media and public image for Kajetanka.

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Husqvarna

HUSQVARANA FOR A GREENER WORLD

PR support of Husqvarna, global leader in outdoor power products, and it´s brand Gardena… because greener world is better world.

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Česká pojišťovna

EMPLOYEE ENGAGEMENT FOR ČP TRANSFORMATION

For ČP it was primordial that their employees understood and supported the actions by the company during the 2011 transformation phase.

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Carte Noire

Carte Noire

As a tribute to Carte Noire’s famous claim”A Coffee Names Desire”, 15 famous Czech and Slovakian writers were asked to write a beautiful short story on the theme of Desire to be read on the brand’s internet microsite. A PR campaign was also launched, focusing on the stories and the writers’ personalities.

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Ahold

SMURFS IN ALBERT STORES

In the movie, the Smurfs escape from their fairy world during a magic blue moon and get to New York City. The same magic moon brought the Smurfs to Albert stores.

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Prague 7

DNA testing for a cleaner Prague 7

Dog owners who do not pick up after their pets in the streets and parks of Prague 7 are threatened with fines after DNA testing: it is with this idea that we hoped to spark the debate around the issue of the district’s canine waste problem.

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Ministry of Transport

WILL I SURVIVE TILL THE END OF THE YEAR?

Will I survive till the end of the year? was the Facebook application to support the Ministry of Transport campaign „If You Don´t Think, You Will Pay“ via social media.

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KB - Banner

THERE IS NOTHING SCARY ABOUT A HOME LOAN!

This banner was part of KB’s integrated “Mortgage Lending Does Not Have To Be Scary”campaign, and is different from the traditional banner inasmuch as it uses a different format to the usual banner space, and is therefore more noticeable.

KB - Christmas

MERRY CHRISTMAS WITH KOMERCNI BANKA

The microsite was launched for Komercni Banka to wish a Merry Christmas to its customers. The site is playful and interactive and was a hit especially with the clients’children, during this special family time. The cute characters sing traditional Czech Christmas carols and each can be played with the interactive function.

KB FB & Twitter

KB GETS SOCIAL

Komercni Banka launched its social media activities first with Facebook and then with Twitter. The FB page reports mainly on the bank’s corporate news, such as promotions and new products, as well as its sponsorship activities, especially such as sponsorship of Czech under-20 rugby team. The page is followed by 1400 FB users and counting, while their Twitter is gaining momentum after its very recent launch.

G2

G2 WEBSITE GETS REVAMPED!

The web site of G2, the student account arm of Komercni Banka, needed a fresh approach and was given a complete overhaul with new design, services, navigation, and planned applications to respond to the young market’s needs and requirements.

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Carte Noire

MADEMOISELLE NOIRE DIARY

Carte Noire created an original online campaign supporting its equity and brand values. Famous Czech writer Barbara Nesvadbova wrote the story of Mademoiselle Noire who writing her diary full of love and secrets...

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Peugeot 508

PEUGEOT 508 PRE-LAUNCH

An original direct mail for Peugeot’s VIP consumers giving them possibility to unveil the new Peugeot 508 before its official launch.

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KB - Money Maker

KOMERCNI BANKA’S MONEYMAKER

How fast and simple can getting a loan from Komercni Banka really be? Let us show you via a unique direct mail campaign with an amazing magic trick. Those who received our Money Maker simply submitted a loan application and voila! The client instantly received 200 ACTUAL Czech crowns straight from Money Maker. Surprised? This is exactly how KB works for its customers.

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KB- Spotřebitelský úvěr

A DIRECT KB CHRISTMAS

Komercni Banka’s loan product was at the center of this direct mail action to offer their selected clients a tailor-made loan according to their incomes or financial situations during the Christmas period.

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Expand your options

Komercni Banka’s direct mail meant to be as informative as possible, but also to illustrate visually all the product benefits and the range of possibilities of VISA credit card offers

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Hami

HAMI KŘUPINKY

We produced a playful Direct Mail concept with a sample to introducethe brand’s latestest new product : Hami Křupinky, cereals for children from 18 months.

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Zlaté

THE BIG ZLATÉ BOARD GAME ROADSHOW

Zlaté, the popular biscuit brand and favourite with Czech families, organized a roadshow during the summer months for families to play Clovece, bav se, Zlaté’s own variant of the Clovece nezlob se game. The well known game’s figurines were replaced by very large Zlaté biscuit mock-ups. The roadshow’s big yellow stand could be found in all the large cities in the Czech and Slovak Republics in various aqua parks on sunny weekends. People could also win packets of their favourite Zlaté biscuits as well as discover news flavours.

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Peugeot

Peugeot 208 Roadshow

The launch of the new Peugeot 208 was heralded by a roadshow that ran during the months of May and June 2012 all over the Czech Republic.

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A FUN & EDUCATIONAL TRAIN RIDE

A playful yet educational national promotion supported by TV commercial was produced for BeBe Brumik. The aim of the campaign was for children to discover the Czech and Slovak Republics with Brumík.The children would receive an illustrated atlas with maps of the two countries for 10 packs of Brumík bought, then stickers to fill the atlas for each additional 5 packs.

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Zlaté

Zlaté TV Sponsorship

Two TV spots were produced for Zlaté sponshorship of the TV sitcom “Helena” in CZ - TV Nova and “Ordinace” in SK - TV Markíza. The short commercials are effective in showing the deliciousness of the Zlaté products with the biscuits rapidly disappearing, as well as its sharing values.

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Unicef

INNER BEAUTY

This campaign for Unicef was different inasmuch as the traditional shocking and very real images of poverty around the world were not shown, very much the opposite in fact.

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Triola

NATIONAL TREASURE

Giving Triola a new perception of fashion, trend, but above all a long experience in celebrating Czech women’s curves

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Peugeot

Peugeot 308 SW

A unique local TVC execution was created for the new Peugeot 308 SW, using kinetic typography and animation.

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Miňonky

HOW TO ENJOY YOUR MINONKY

Miňonky’s latest communication concept centered on the freedom to enjoy your favourite Minonky whenever, wherever and with whomever you wish.

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Kozel

VELKOPOPOVICKÝ KOZEL INNOVATIVE PET BOTTLE

Traditional beer Kozel gets a very innovative packaging

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ČP - Car Insurance

ČESKÁ POJIŠŤOVNA HELPS YOU TO CONTINUE ON YOUR WAY

Ceska pojsitovna’s new positioning campaign introduced all the new benefit of car insurance with no obligations product through the television medium.

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ČESKÁ POJIŠŤOVNA

ČESKÁ POJIŠŤOVNA HELPS YOU STAND BACK ON YOUR FEET

On the strength of the success of its new communication platform, Ceska pojistovna’s latest TV commercial introduced its accident insurance product while the related print campaign illustrated all of it benefits.

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City of Prague

TAKE PART IN THE PRAGUE GAMES

You are a Londoner and want to escape the craziness of the Olympic Games? Come and visit Prague for a different kind of games.

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Apetito - sponsorship

Apetito TV sponsorship

Animated tailor-made sponsorship TV spots were produced to promote Apetito, Bambino and Lunex- Genuine cheeses during primetime programs in Slovakia.

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Apetito

NEW SAUCES

Apetito’s new television campaign communicates the relaunch of Apetito omáčky as well as their new flavorings of selected cheeses.

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Peugeot

PEUGEOT KINETICS

Refreshing the traditional 7 Days of Peugeot promo campaign with a dynamic kinetic style animation. 14 unique spots were aired in 14 days, as well as a mysterious teaser week and hard sell promo week. There was a strong call to action.

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Modrá Pyramida

BUILDING SOCIETY ADVERTISES FINANCIAL ADVISORY SOLUTIONS

The world of building societies was undergoing radical changes and gradually losing its advantage, therefore Modra Pyramida extended the breadth of its services to have a more rounded offering. The campaign aimed to highlight the existence of financial advisory services, focusing on providing universal financial solutions to its customers. Despite the unfavourable market, slight growth is already showing since the beginning of the campaign.

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Modrá Pyramida

A new communication platform

Modra Pyramida’s communication platform, after a successful run of a few years, needed to be refreshed, the concept needed to be changed, and association to the brand needed to be built. The Pharaoh campaign launched the new communication concept, which communicated the building savings offer and emphasized the pyramid symbol that has a strong association with the brand.

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KB - Business services

Small & Medium Businesses Banking

Komercni Banka aimed at providing Small and Medium Businesses with a great product offer, by identifying the key benefits and create a unified Business Service offer. The campaign gave the product the persona of a Formula 1 team leader, showing a well-oiled operation that saves time and money for his clients.

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KB- My Account

Your account is tailor made with My Rewards

The client needed to address a lack of flexible account offer and loyalty programme in order to retain existing clients and gain new clients. The new MyAccount product with the loyalty programe MyRewards offer various new variable daily banking services. This product is personalized by a Pasha who features in the TV commercial, web, print advertising. Sales results rose by an outstanding 27% in comparison prior to the campaign launch, and entitled banking clients to bring costs lower when acquiring additional banking products to their account.

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KB - Mortgage Loan

MORTGAGE LENDING DOES NOT HAVE TO BE SCARY

Komercni Banka’s Mortgage Loan product is personified by the devil – which is how most consumers view the different home loans on the market – however, Komercni Banka’s Mortgage Loan is very different from other banks’ and this devil will not make you sign a contract with your own blood: "With me you don´t have to be afraid of buying your own apartment.” The campaign is supported with a TV commercial, print advertising as well as outdoor billboards and unusual web banners.

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Fidorka

No1 NEW POSITIONING CAMPAIGN

Extremely successful new positioning campaign: the new commercials are in the top 10 most popular on the Czech market, and despite the economy downturn Fidorka sales are growing, so much so that the brand has become No1 in the wafer market.

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EKO-KOM

EKO-KOM’S RECYCLED FILM FESTIVAL

The concept was to move to a new, fresh communication platform and shift the focus of this latest campaign from more traditional media to the internet with attractive and interactive content.

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BeBe mini

BeBe Dobré ráno Mini Launch Campaign

BeBe Dobré ráno has launched a new product: BeBe Dobré ráno Mini with TV. These new mini biscuits are best eaten with a healthy bowl of yoghurt for the start to a great morning. The claim for the minis BeBe Dobré ráno Mini loves yoghurt and was supported by TV and radio advertising.

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BeBe Cranberries

BEBE DOBRE RANO LAUNCHES A NEW CRANBERRY FLAVOR

BeBe Dobré ráno launched new cranberry flavour using local TV and print campaign. The product launch was also strongly supported with a wide instore communication.

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BEBE

GET TO THE RHYTHM FOR THE WHOLE MORNING WITH BEBE DOBRÉ RÁNO

Based on the new global communication platform Get to the rhythm, BeBe Dobré ráno created a new campaign in continuation with the successful local creative platform Movement for Good Breakfast (Hnutí za dobrou snídani) , as well as the broadcasting Radio BeBe Good Morning to cheer up the nation as they get ready for a new day .

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