It’s our turn to play with trains
A child's dream came true for all of our successful creatives who played with trains in their youth. Our concept for České dráhy (Czech railway services) won in a competition of eight first-class Czech agencies, enabling us to play around with communication for the national railway firm.
Last year, the traditional Czech brand celebrated 100 years since its foundation, and it will be our endeavour to deliver it to the second hundred in full comfort. During the year we will provide integrated campaigns including TV, radio, OOH, print and online communication, for which we have already reserved wagons with ideas in our minds.
We believe that České dráhy, which transported more than 174 million people only in the last year, will manage to break another record in the number of passengers with our help.
One must admit that we couldn’t have wished for a better start to the new year.