Love in the digital age
When 80% of Prosumers say they believe love can last forever, the question being raised is how can we manage the discrepancies between this fairytale syndrome and the harsh reality of our love journeys in the digital world?
|The pressure to find forever love is creating an emotional roller coaster. People are seeking something that is increasingly unattainable, being unwilling to settle for less or to miss out on the romantic ideal conjured in storybooks and romantic films. The stakes of finding the “right one” are high, so people take the quest very seriously. More than 8 in 10 Prosumers think it’s better to take their time to find the right partner than commit too early to someone they may not stay with forever.
With our newest survey—fielded among nearly 17,500 people ages 13+ in 37 countries—Havas Group explores the quest for love in the digital era. Among our key findings:
View the KEY INSIGHTS presentation.