{"id":10091,"date":"2020-08-07T16:47:04","date_gmt":"2020-08-07T14:47:04","guid":{"rendered":"https:\/\/havas.cz\/?p=10091"},"modified":"2022-09-05T16:35:47","modified_gmt":"2022-09-05T14:35:47","slug":"the-future-is-now","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/the-future-is-now\/","title":{"rendered":"The future is now"},"content":{"rendered":"

At the end of April, a Pew survey found that the vast majority of Americans \u2013 71% \u2013 were regularly switching off the news because they didn\u2019t want to hear about the pandemic anymore.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

And earlier\u00a0<\/span>in the<\/span>\u00a0month, a survey of 7,000 consumers by\u00a0<\/span>Mitto<\/b>\u00a0suggested that many consumers have had their fill of COVID-themed marketing messages, and quite a few (41%) are now ready for brands to talk about something else. (Adweek)<\/em><\/span>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

C<\/span><\/span>onsumers are anxious about the future, nevertheless eager to move on<\/span><\/span><\/strong><\/p>\r\n

Retail companies who succeeded to build the trust during the crisis, shall now reflect this confidence in building a brighter future.\u00a0<\/span><\/span>Intermarch\u00e9<\/strong>\u2019s<\/span><\/span>\u00a0new spot shows a series of doors. Through the last door we can see awaited first visitors after the lockdown. This cheerful campaign was released\u00a0<\/span><\/span>i<\/span><\/span>n anticipation of the resumption of family reunions, few days before the lockdown easing out.<\/span><\/span>\u00a0<\/span><\/p>\r\n

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Time to\u00a0<\/span><\/span>reassure and re-insure<\/span><\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

216 Euros is the average loss of income for the 11 million French people currently on partial unemployment. This is also the equivalent of the average shopping budget of a French household.<\/span>\u00a0<\/span><\/p>\r\n

In the light of this decrease, E<\/strong><\/span>.<\/strong><\/span><\/i>Leclerc<\/b>\u00a0(one of the biggest French supermarkets) has launched a new campaign and national programme in defence of families\u2019 budgets.\u00a0<\/span>Entitled\u00a0<\/span>\u2018\u2019The E. Leclerc plan for your budget<\/span><\/b>,<\/span><\/b>\u2019\u2019<\/span><\/b>\u00a0the programme is a series of concrete actions to help the French consumers to cope with the economically complicated context. First measure to date: price freeze on 12,600 essential Leclerc products till the end of August.<\/span>\u00a0<\/span><\/p>\r\n

To promote the programme, E<\/strong><\/span>.<\/strong> Leclerc<\/b>\u00a0presents new campaign created by\u00a0<\/span>BETC<\/b>\u00a0that pays tribute to all the efforts made by confined customers: cooking 3 meals a day, playing sports with the means at hand, working at home, doing your own haircut etc. A campaign that praises the current daily life of French consumers and seeks to underline support of E. Leclerc via the message\u00a0<\/span>\u201c<\/span>You have been making efforts for weeks, count on us to do some more.<\/span>\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

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