{"id":10119,"date":"2020-08-12T15:19:41","date_gmt":"2020-08-12T13:19:41","guid":{"rendered":"https:\/\/havas.cz\/?p=10119"},"modified":"2022-09-05T16:34:34","modified_gmt":"2022-09-05T14:34:34","slug":"the-age-of-virtual-avatars-2","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/the-age-of-virtual-avatars-2\/","title":{"rendered":"The age of virtual avatars"},"content":{"rendered":"\r\n

In February,\u00a0<\/span><\/span>Fortnite<\/span><\/span><\/strong>\u00a0held a pre-recorded\u00a0<\/span><\/span>Marshmello<\/span><\/span>\u00a0concert, where players could dress up and emote as the electronic musician. Gamers invest time and money in decorating their avatars, and brands are jumping into an occasion to create the digital versions of their products in-game.<\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Digital fashion<\/strong><\/p>\r\n\r\n\r\n\r\n

Scandinavian<\/span><\/b>\u00a0apparel brand\u00a0<\/span>Carlings<\/b>\u00a0has launched the very first digital-only fashion collection. It offers a pair of high-fashion jeans for about $22, but the catch is that the items\u00a0<\/span>only exist\u00a0<\/span>in\u00a0<\/span>the<\/span>\u00a0virtual world.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

Once sold, the company applies the digital clothing to photos submitted by users with the goal to create an Instagram-worthy photo. The collection is based on the insight that many consumers only buy clothes to show them off on Instagram, contributing to the environmental disaster.\u00a0<\/span>Carlings\u00a0created its digital collection to make fashionistas express their style through social media without excessive fashion consumption.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

\"\"<\/p>\r\n

The\u00a0<\/span>Fabricant<\/b>\u00a0is an\u00a0<\/span>Amsterdam-based<\/span><\/b>\u00a0digital fashion house which describes itself as\u00a0<\/span>\u201c<\/span>uploading humans to the next level of existence<\/span>,<\/span>\u2019<\/span>\u2019<\/span>\u00a0and\u00a0<\/span>has recently sold the very first high-couture digital dress for $9,500. The successful bidder had 20 days from the auction to provide a high-quality photo from which they\u2019ll be custom fitted with the digital out\ufb01t.<\/span>\u00a0<\/span><\/p>\r\n

Both\u00a0<\/span>Carlings\u00a0and\u00a0The Fabricant explored the bene\ufb01ts of digital fashion during a three-day London pop-up \u2018Hot Second\u2019 held in November. The participants could explore the digital garments by stepping into booths featuring “magic mirrors” to virtually try on and buy the collections.<\/span>\u00a0<\/span><\/p>\r\n

\"\"\"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Share:<\/strong>