{"id":10124,"date":"2020-08-14T15:20:29","date_gmt":"2020-08-14T13:20:29","guid":{"rendered":"https:\/\/havas.cz\/?p=10124"},"modified":"2022-09-05T16:23:46","modified_gmt":"2022-09-05T14:23:46","slug":"more-than-a-simple-store-a-destination","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/more-than-a-simple-store-a-destination\/","title":{"rendered":"Not just a store \u2013
an adventure<\/br>"},"content":{"rendered":"\r\n

As consumer habits evolve, companies are searching for ways to adapt their stores. Some retailers have decided to re-position their stores as ful\ufb01lment centres, by enhancing click and collect or drive solutions. Some others opted for physical, omnichannel experiences like Nike<\/strong> with its “Innovation House”<\/em> located in big cities, with the first European “House of Innovation”<\/em> opening in Paris<\/strong> this year. <\/span><\/p>\r\n

Some brands are going even further and expand the “experiential” into “stayable,” giving themselves more time to fully engage clients in a spectrum of sharable, immersive and most of all \u2013 memorable brand experiences.<\/p>\r\n

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The subsidiary of the chinese e-commerce JD.com opened it’s 1st robots store in Netherlands<\/strong><\/p>\r\n

Chinese e-commerce giant JD.COM unveils two robotic shops \u2013 named Ochama – merging automated warehouse and pick-up shop in the Netherlands. The automated warehouse is mainly equipped with a fleet of robots (automated ground vehicles), robotic arms, and more. Customers can also visit the shop\u2019s showroom where Ochama\u2019s product assortment is displayed.
Customers order their products online, then visit the store where robots pick up and sort out the products. Then, they scan their QR code using the app and get their order within 2 minutes. They can also have their order delivered to their home.<\/p>\r\n

Vans in Los Angels<\/strong><\/p>\r\n

The newest\u00a0<\/span><\/span>Vans<\/span><\/span><\/strong>\u00a0LA<\/strong> downtown flagship is proof of\u00a0<\/span><\/span>the new<\/span><\/span>\u00a0experiential direction\u00a0<\/span><\/span>that\u2019s driving the design of\u00a0<\/span><\/span>retail physical spaces.\u00a0<\/span><\/span>The store doubles as an event space and its design and decor pay homage to both local and skate community. It showcases works from local artists as well as local skate brands (<\/span><\/span>Baker<\/span><\/span>,\u00a0<\/span><\/span>WKND<\/span><\/span>, Girl <\/span><\/span><\/strong>or<\/span><\/span>Alva<\/span><\/span><\/strong>) along with\u00a0<\/span><\/span>Vans Pro Skate Collection<\/span><\/span>. The second floor is tailored to host talks, exhibitions and workshops every month. <\/span><\/span><\/p>\r\n

An approach that reminds the concept of a store as a lifestyle destination popularized by \u201aToday at\u00a0<\/span><\/span>Apple<\/span><\/span>\u2018 in<\/span><\/span>\u00a02017. Last but not least, to mark an even bigger impact on the local community, the brand has partnered with two NGO organisations to recruit previously homeless or underprivileged youth to the\u00a0<\/span><\/span>brand new<\/span><\/span>\u00a0store.<\/span><\/span>\u00a0<\/span><\/p>\r\n

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Canada\u00a0<\/strong>Goose in Toronto<\/strong><\/p>\r\n

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The apparel company\u00a0<\/span><\/span>Canada Goose<\/span><\/span><\/strong>\u00a0is known for highly immersive in-store experiences. The latest concept<\/span><\/span>,<\/span><\/span>\u00a0opened in Toronto<\/strong><\/span><\/span>,<\/span><\/span>\u00a0has no inventory and a lot of wintry experiences that allow visitors to try on the brand\u2019s parkas in a snow-filled room that dips down to -12 degrees Celsius.<\/span><\/span><\/p>\r\n

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