{"id":10233,"date":"2020-08-12T15:24:07","date_gmt":"2020-08-12T13:24:07","guid":{"rendered":"https:\/\/havas.cz\/?p=10233"},"modified":"2022-09-05T16:31:30","modified_gmt":"2022-09-05T14:31:30","slug":"commerce-in-the-time-of-covid","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/commerce-in-the-time-of-covid\/","title":{"rendered":"Innovating commerce in the time of COVID"},"content":{"rendered":"\r\n

70% of British consumers<\/strong>
say they wouldn’t feel comfortable shopping in store.<\/em><\/p>\r\n

58% of Italians<\/strong>
have avoided going to stores since the end of quarantine.<\/em><\/p>\r\n

49% of French people<\/strong>
have avoided going to stores since the end of quarantine.<\/em><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n

COVID-19 is pushing traditional retailers to innovate<\/strong><\/p>\r\n\r\n\r\n\r\n

As the pandemic has pushed\u00a0<\/span><\/span>more\u00a0<\/span><\/span>consumers online for grocery shopping, many brick-and-mortar retailers are exploring\u00a0<\/span><\/span>their own\u00a0<\/span><\/span>online offers\u00a0<\/span><\/span>in order to meet\u00a0<\/span><\/span>this new trend<\/span><\/span>, even as it is expected to persist post COVID.<\/span><\/span><\/p>\r\n

Lidl<\/strong>\u2019s owner Schwarz Group has acquired real.de<\/strong>, one of the largest online marketplaces in Germany<\/strong>. The marketplace sells everything from clothing to groceries.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Ikea in Poland collaborating with Decathlon to encourage people to do sports during lockdown<\/strong><\/p>\r\n

Decathlon<\/strong><\/em> and Ikea<\/em><\/strong> decided to reunite their forces and encourage Polish<\/strong> consumers to take up a sports activity in a co-joint campaign.<\/p>\r\n

The brands initiated an exchange, motivating each-other and its respective clients to take up a physical activity while staying at home, as well as taking care of their sports equipment<\/strong> and its proper storage<\/strong>. The dialogue then continued in the social media, where Ikea and Decathlon were mutually teasing each-others with challenges and punchlines in the posts and comments.<\/p>\r\n

The messaging clearly communicated how respective products of both brands could provide value<\/strong> for the customer when used together.<\/p>\r\n

The joint social media and OOH campaign<\/strong> from Ikea and Decathlon is also a proof of how two brands can pool the resources to connect their separate brands in a mutually beneficial campaign and exposing its products to a new audience in an engaging way.<\/p>\r\n

\"\"<\/a><\/p>\r\n

S<\/span>ports retailer<\/span>,<\/span>\u00a0<\/span>Decathlon<\/span><\/i><\/b>\u00a0<\/span><\/b>in<\/span>\u00a0Belgium<\/span><\/b>,\u00a0<\/span>has introduced\u00a0<\/span>a novel concept called<\/span>\u00a0<\/span>Decamobile<\/span><\/i><\/b>,\u00a0<\/span>a converted van that now serves duty\u00a0<\/span>as a\u00a0<\/span>sales<\/span>\u00a0and ordering point for its market.<\/span>\u00a0<\/span><\/p>\r\n

Customers in\u00a0<\/span>Antwerp<\/span><\/b>\u00a0<\/span>have been able to\u00a0test\u00a0and\u00a0<\/span>all kinds of sports equipment live\u00a0<\/span>from<\/span>\u00a0the\u00a0<\/span>Decamobile<\/span><\/i><\/b>.\u00a0<\/span>\u201c<\/span><\/i>Our survey of 50,000 Antwerp residents showed that 15% of older people are less likely to come to physical stores during the\u00a0outbreak,\u201c<\/span><\/i>\u00a0says Mathieu Renier of Decathlon.\u00a0<\/span>\u201c<\/span><\/i>They asked to bring the store to them (\u2026) so here we\u00a0are.\u201c<\/span><\/i>\u00a0<\/span><\/p>\r\n

The\u00a0<\/span>Decamobile<\/span><\/i><\/b>\u00a0team will also host workshops where customers can learn how to repair their bikes. The concept will be rolled out over other Flemish municipalities.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n

A s<\/span>imilar concept\u00a0<\/span>has arrived<\/span>\u00a0in the\u00a0<\/span>Netherlands<\/span><\/b>, where\u00a0<\/span>Blokker<\/span><\/i><\/b> decided to meet their customers with its <\/span>\u201c<\/span><\/i>neighbourhood\u00a0bus<\/span><\/i>.<\/span><\/i>\u201c<\/span><\/i>\u00a0The bus will allow\u00a0<\/span>Blokker<\/span><\/i><\/b>\u00a0to install its point of sale for a day in any district of the Netherlands.<\/span><\/p>\r\n

Meeting\u00a0<\/span><\/span>demands in a post COVID society<\/span><\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

The\u00a0<\/span><\/b>French\u00a0<\/span><\/b>branch of\u00a0<\/span><\/b>Decathlon<\/span><\/i><\/b>\u00a0in the meantime has done some thinking around the issue of\u00a0<\/span>riding the bus –\u00a0<\/span>a source serious concern at a time when physical distancing is still recommended.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

It has announced the launch of\u00a0<\/span>\u201c<\/span><\/b>Decathlon\u00a0<\/span><\/i><\/b>Rent<\/span><\/i><\/b>,\u201d<\/span><\/b>\u00a0a short-term bike rental subscription with no\u00a0<\/span>commitment<\/span>\u00a0required. The principles are simple: users can rent a bike via subscription from 15 euros per month. The subscription can be cancelled any day on\u00a0<\/span>Decathlon\u2019s<\/span><\/i><\/b>\u00a0website and the rented bike will be guaranteed against thefts and breakages.<\/span>\u00a0<\/span><\/p>\r\n

The demand for bicycles is\u00a0<\/span>on the increase,<\/span>\u00a0as revealed by the new IFOP analys<\/span>is\u00a0<\/span>of search\u00a0<\/span>terms<\/span>\u00a0on the biggest e-commerce platform in France \u2013\u00a0<\/span>Leboncoin.<\/span><\/i><\/b>\u00a0The test of\u00a0<\/span>Decathlons\u2019<\/span><\/i><\/b>\u00a0rental service will be held\u00a0<\/span>initially\u00a0<\/span>in Paris and Lyon,\u00a0<\/span>and if it proves a\u00a0<\/span>success, be<\/span>\u00a0extended through<\/span>out<\/span>\u00a0the country<\/span>.<\/span>\u00a0<\/span><\/p>\r\n

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