{"id":10236,"date":"2020-08-12T15:24:23","date_gmt":"2020-08-12T13:24:23","guid":{"rendered":"https:\/\/havas.cz\/?p=10236"},"modified":"2022-09-05T16:30:03","modified_gmt":"2022-09-05T14:30:03","slug":"buying-local-to-express-national-spirit","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/buying-local-to-express-national-spirit\/","title":{"rendered":"Buying local to express national spirit"},"content":{"rendered":"\r\n

The h\/commerce team has conducted a survey on consumption during the lockdown in France, Italy <\/strong>and Belgium<\/strong>. Figures highlight consumer\u2019s\u00a0<\/span><\/span>increased demand\u00a0<\/span><\/span>for local products<\/span><\/span>, as\u00a0<\/span><\/span>way of\u00a0<\/span><\/span>reassuring people in a period of crisis and demonstrating support for the national economy. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n

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The well-known French wholesale fresh food market, Rungis<\/strong>, is committed to providing Parisians with fresh produce. Usually dedicated to food professionals (restaurants, canteens) who see their activities deeply hampered, Rungis market<\/strong>, in partnership with the Ile de France region, has decided to bring products directly to consumers to save the activity of the farmers around Paris<\/strong>.<\/p>\r\n

Parisian consumers<\/strong> can now purchase their fresh products online<\/strong>, and have them delivered to their homes, via contactless delivery in accordance with prevailing sanitary measures.<\/p>\r\n

Similarly in the UK<\/strong>, M&S<\/strong> deployed a four-month campaign showcasing selected farmers: M&S<\/strong> only works with farmers, growers and producers it knows and trusts to source its products with care – whether that\u2019s the highest animal welfare standards or protecting the natural environment. To reaffirm its commitment M&S also launched an industry-leading bee programme<\/strong> – introducing over 30 million bees to its Select Farms to boost pollination, improve product quality and produce delicious British honey for its customers. To support these projects, 19 ads ran across the four-month campaign and each week M&S<\/strong> introduced the audience to a new farmer. In each video, selected farmers explained how they work to deliver quality to final consumers.<\/p>\r\n

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Local suppliers need our help, too<\/span><\/span>\u00a0<\/span> \u00a0\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

Pinduoduo<\/b>\u00a0is one of China\u2019s e-commerce platform for agricultural products. To match the demand from its users for fresh produce, the\u00a0<\/span>C<\/span>ompany has launched its dedicated Help the Farmers<\/strong> channel, providing multiple options to buy fresh agriculture products directly from the farmers in poverty-stricken area. <\/span>\u00a0<\/span><\/p>\r\n

Pinduoduo\u00a0made 280,000 agricultural products available through the dedicated channel, and today the initiative covers almost 400 agricultural areas in China.<\/span>\u00a0<\/span><\/p>\r\n

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