Snapchat\u00a0will try to convert its users into buyers with its first-ever shoppable show:\u00a0<\/span>\u201c<\/span>The Drop<\/strong>,<\/i>\u201d<\/span><\/i><\/b>\u00a0that\u00a0<\/span>focuses<\/span>\u00a0on streetwear collaborations from celebrities and designers.\u00a0<\/span>The Drop\u00a0is the very first\u00a0<\/span>Snap Original\u00a0that features commerce as part of the narrative content. Each episode of\u00a0<\/span>The Drop\u00a0will explore the relationship between the designer and celebrity collaborator.\u00a0<\/span>Episodes will culminate\u00a0<\/span>with a call to action\u00a0<\/span>\u201c<\/span>swipe up to buy<\/span><\/i>.\u201d<\/span><\/i>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n Walmart and Twitter are testing together a live shopping feature<\/strong><\/p>\r\n Walmart is the first retailer to test Twitter\u2019s live shoppingplatform. This new functionality will allow customers to purchase directly products seen during the livestream. Walmart is launching a live ‘cyber deals’ event on Twitter at the end of November. Jason Derulo will give a live concert on Twitter for the occasion and he will present Walmart\u2019s best <\/p>\r\n Tiktok<\/span><\/span>\u00a0and Shopify roll on shoppable ads<\/span><\/span><\/strong>\u00a0<\/span><\/p>\r\n The Canadian e-commerce platform, Shopify<\/strong>, has partnered with TikTok<\/strong> to create new commerce features. The collaboration will result in shoppable video ads for Shopify\u2019s 1 million merchants. The ads will drive Tiktok users to the merchants\u2019 online stores and will further empower their paid and organic reach. The new alliance will be rolled out in the US first, before expanding to Europe. <\/span><\/p>\r\n To date, the in-vogue social media platform has experimented with multiple shoppable features like e-commerce links,\u00a0<\/span>\u201c<\/span>Shop Now<\/span>\u201d<\/span>\u00a0buttons for brands\u2019 video ads, as well as shoppable components to hashtags and challenges.\u00a0<\/span>The partnership is a great deal for\u00a0<\/span>Shopify\u2019s\u00a0merchants<\/span>, who will now\u00a0<\/span>be able to take advantage of\u00a0<\/span>TikTok\u2019s\u00a0global scale as well as highly engaged audiences.<\/span>\u00a0<\/span><\/p>\r\n <\/p>\r\n WhatsApp\u00a0<\/span><\/span>ups its\u00a0<\/span><\/span>shoppable<\/span><\/span>\u00a0game<\/span><\/span><\/strong>\u00a0<\/span><\/p>\r\n With an eye to increas<\/span>ing<\/span>\u00a0its e-commerce reach, WhatsApp<\/strong> has introduced a new shopping button on the business version of its app, that will allow users to browse\u00a0<\/span>through\u00a0\u00a0<\/span>busines<\/span>ses<\/span>\u2019<\/span>\u2019 catalogues.\u00a0<\/span>\u00a0<\/span><\/p>\r\n Th<\/span>e<\/span>\u00a0button<\/span>,<\/span>\u00a0which looks like a storefront icon<\/span>,<\/span> is replacing the call button within conversations in <\/span>b<\/span>usiness\u00a0<\/span>account<\/span>s,<\/span>\u00a0and<\/span>\u00a0will facilitate brows<\/span>ing<\/span>\u00a0through a brand\u2019s catalogues of goods and services, without the need to first click through to their business profile.\u00a0<\/span>\u00a0<\/span><\/p>\r\n This small difference in the interface is a sign that Facebook<\/strong> (the owner of WhatsApp) aims to get more people shopping within the messaging app. The new button is reserved for WhatsApp business accounts (used by over 175 million people), and is part of WhatsApp B2B push \u2013 in line with recent announcement of new investments in three key business verticals on its platform: Facebook hosting services, business sales and shopping. <\/span><\/p>\r\n <\/p>\r\n YouTube\u00a0<\/span><\/span>gets aggressive with<\/span><\/span>\u00a0shoppable ads below the content<\/span><\/span><\/strong>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n After\u00a0<\/span><\/span>a testing phase,\u00a0<\/span><\/span>YouTube<\/span><\/span>\u00a0has announced a new direct response ad format that will make\u00a0<\/span><\/span>YouTube<\/span><\/span>\u00a0video ads shoppable<\/span><\/span>.<\/span><\/span>\u00a0The option will simply display the advertisers\u2019 products below the video ad while it plays, in order to guide viewers towards specific products.<\/span><\/span>\u00a0<\/span><\/span>According to YouTube: 70% of people claim they have bought a brand\u2019s product because they saw it in a YouTube video.\u00a0<\/span><\/span><\/p>\r\n\r\n\r\n\r\n <\/p>\r\n NTWRK hosts virtual shopping festival<\/strong><\/p>\r\n\r\n\r\n\r\n NTWRK<\/b>,\u00a0<\/span>the video commerce platform launched in 2017<\/span>,\u00a0<\/span>is set to host its first virtual festival<\/span>,\u00a0<\/span>Transfer<\/b>,\u00a0<\/span>where attendees can shop, listen to panels, interviews and musical performances.<\/span>\u00a0<\/span><\/p>\r\n On the commerce front, the\u00a0<\/span>F<\/span>estival will feature 30 brands and artists pitching exclusive products across <\/span>NTWRK\u2019s\u00a0distribution channels. The company is hoping as many as 240,000 shoppers and even 10 million viewers are expected to show up for the event.<\/span>\u00a0<\/span><\/p>\r\n As CEO Aaron Levant said in a statement,\u00a0<\/span>\u201cWith the world shifting away from physical events,\u00a0NTWRK\u00a0is aligning itself to be at the forefront of this new social commerce and digital experiences like Transfer.\u201d\u00a0<\/em><\/p>\r\n The\u00a0<\/span>NTWRK\u00a0app hosts\u00a0<\/span>the\u00a0<\/span>Transfer<\/b>\u00a0festival on July 28 and 29 with a plan to schedule the event two times per year beginning 2021.<\/span>\u00a0<\/span><\/p>\r\n Entertainment and commerce \u2013 cautious bedfellows<\/strong><\/p>\r\n\r\n\r\n\r\n Making the Cut<\/strong> is a Prime Video<\/strong> that makes fashion items instantly shoppable. Hosted by Heidi Klum and Tim Gunn, the Amazon Original<\/strong> series featuring 12 aspiring designers and entrepreneurs competing in design challenges. The winner has the opportunity to create an exclusive apparel line with Amazon Fashion<\/strong>. The partnership with Amazon allows Making the Cut to be instantly shoppable, with limited editions of the winning looks from each episode. <\/span><\/p>\r\n The show explores the Amazon ecosystem, and how it can intertwine its entertainment and retail factor in order to create a retailtainment <\/em>offering.<\/p>\r\n NBC Universal<\/b>\u00a0has rolled out\u00a0<\/span>a\u00a0<\/span>similar shoppable tv concept last year<\/span>,<\/span>\u00a0and recently unveiled\u00a0<\/span>a\u00a0<\/span>new Checkout function to bring up the listing from a partner merchant to make a purchase.<\/span>\u00a0<\/span><\/p>\r\n The programmatic product placement inside streaming platforms like\u00a0<\/span>Netflix<\/b>,\u00a0Prime Video<\/b>\u00a0or\u00a0Disney<\/b>\u00a0+ might be the next stage of e-commerce merging with entertainment and social content.\u00a0<\/span>The future of entertainment is shoppable.<\/span>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n The rise of shoppable content on social media has laid the foundation for the next phase of e-commerce: shoppable media and videos.<\/p>\n","protected":false},"author":48,"featured_media":10454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[241],"tags":[],"klient":[],"class_list":["post-10239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-h-commerce-en"],"yoast_head":"\n![\"\"](\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/08\/screenshot-2020-07-16-at-103204.png\")
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deals. Live\u2019s viewers will be able to watch the show, purchase in live products featured in the show and send tweets at the same
time. By launching its livestream platform as well, Twitter try to close the gap with its competitors already far ahead. For brands now, teaming up with Twitter is a way to target the most influential audience.<\/p>\r\n![\"\"](\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/08\/hcommerce-tiktok-shopify.png\")
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Share:<\/strong>
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