{"id":10248,"date":"2020-08-13T15:25:36","date_gmt":"2020-08-13T13:25:36","guid":{"rendered":"https:\/\/havas.cz\/?p=10248"},"modified":"2022-09-05T16:24:49","modified_gmt":"2022-09-05T14:24:49","slug":"pre-loved-beating-new-at-its-own-game","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/pre-loved-beating-new-at-its-own-game\/","title":{"rendered":"Pre-loved beating new at its own game"},"content":{"rendered":"\r\n

Resale platforms such as Vinted, Depop, Vestiare Collective <\/strong>or The RealReal<\/strong> have normalized the habit of<\/span>\u00a0buying pre-loved goods. The trend is starting to impact other sectors such as beauty (with Gambit <\/strong>and Poshmark<\/strong> apps) or luxury.<\/span><\/p>\r\n

Companies are forced to consider the resale channel with a fresh eye. For the new generation, possessing things is no longer a priority. In line with the concept of circular economy, resale is the fastest-growing category in fashion and beyond.<\/span>\u00a0<\/span><\/p>\r\n

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Vinted marketplace<\/strong><\/p>\r\n

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Europe\u2019s on-trend tech unicorn<\/span><\/span>,\u00a0<\/strong><\/span><\/span>Vinted<\/span><\/span><\/strong>,<\/span><\/span>\u00a0<\/span><\/span>has become the biggest online customer-to-customer marketplace for\u00a0<\/span><\/span>second-<\/span><\/span>hand clothing in Europe<\/span><\/span>,<\/span><\/span>\u00a0operating in\u00a0<\/span><\/span>11<\/span><\/span>\u00a0countries in Europe with 22 million users worldwide.\u00a0<\/span><\/span>Vinted<\/span><\/span>\u00a0recently raised $140 million, making it Lithuania\u2019s \ufb01rst billion-dollar valued company.\u00a0<\/span><\/span>Behind the astonishing success of the\u00a0<\/span><\/span>P<\/span><\/span>latform are the friendly UX and convenient search\u00a0<\/span><\/span>function<\/span><\/span>. It combines the classical thrift shop treasure hunt with a touch of personalization that helps users not to be discouraged by not \ufb01nding their size or favourite colour.<\/span><\/span>\u00a0<\/span><\/p>\r\n

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The RealReal x Burberry<\/strong><\/p>\r\n

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The\u00a0<\/b>RealRea<\/b>l<\/b>\u00a0is one of the world\u2019s\u00a0<\/span>largest<\/span>\u00a0sellers of pre-owned luxury goods. Luxury brands\u00a0<\/span>have\u00a0<\/span>start<\/span>ed<\/span>\u00a0to see the potential in res<\/span>ale<\/span>\u00a0platforms<\/span>,<\/span>\u00a0as their sustainable positioning and anti-fast-fashion manifest follow the line of luxury goods designed to last.\u00a0<\/span>\u00a0<\/span>By way of example,\u00a0<\/span>Burberry<\/b>\u00a0forged a partnership with\u00a0<\/span>The\u00a0RealReal\u00a0to celebrate\u00a0<\/span>Burberry\u2019s\u00a0heritage craftsmanship that is meant to last. Both companies aim to promote a more sustainable future for fashion via a programme that allows the customers to consign Burberry pieces at\u00a0<\/span>The\u00a0RealReal\u00a0and then be offered an exclusive personal shopping experience in selected Burberry stores in return.<\/span>\u00a0<\/span><\/p>\r\n

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Patagonia worn wear<\/strong><\/p>\r\n

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Patagonia<\/strong> opened its second-hand shop in Boulder, Colorado. The outdoor fashion brand, known for its commitment to sustainability, decided to open the very \ufb01rst physical location for its Worn Wear<\/strong> programme dedicated to second hand items. The programme allows consumers to trade in their used Patagonia apparel and equipment via mail or in stores for credit. The items are inspected and cleaned before being resold. The programme is part of Patagonia\u2019s circular economy efforts. The brand aims to be carbon neutral by 2025. <\/span><\/p>\r\n

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