{"id":10891,"date":"2020-11-09T16:35:52","date_gmt":"2020-11-09T14:35:52","guid":{"rendered":"https:\/\/havas.cz\/?p=10891"},"modified":"2020-11-09T16:45:15","modified_gmt":"2020-11-09T14:45:15","slug":"turning-the-unimaginable-into-reality","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/turning-the-unimaginable-into-reality\/","title":{"rendered":"Turning the unimaginable into reality"},"content":{"rendered":"\r\n<p>The chosen concept was a\u00a0visual dance between weight and weightlessness, moving elegantly together through space and entwining. Think of it as an act of alchemy, featuring the product as a\u00a0sort of liquid gold \u2013 strong and solid \u2013 yet freely floating.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"525\" class=\"wp-image-5444\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/sublime-1.png\" alt=\"\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/sublime-1.png 943w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/sublime-1-300x167.png 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/sublime-1-768x428.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Bringing the vision to life proved even more challenging in post-production. That is because post-production tools are designed to recreate something unimaginable. They are designed to reference what could, conceivably, exist. For L\u2019Or Sublime, we had to rewrite part of the 3D animation software itself to effectively make it more imaginative.<\/p>\r\n<p>Post-production delivered on turning the impossible into reality through a\u00a0new and complex 3D simulation. We created multiple versions to reflect different colored pods for some markets.<\/p>\r\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/turning-the-unimaginable-into-reality\/&title=Turning+the+unimaginable+into+reality&summary=What+our+client+had+in+mind+was+difficult+to+articulate+in+a+brief.+It+was+not+something+that+existed+in+the+physical+world.+They+wanted+to+visualize+the+sublime+contradiction+between+depth+and+light+that+their+coffee+blend+delivers.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/turning-the-unimaginable-into-reality\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/turning-the-unimaginable-into-reality\/&text=Turning+the+unimaginable+into+reality\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\r\n<p>The results: a\u00a0sublime animation sequence that was incorporated into TVCs and OLVs in multiple markets.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What our client had in mind was difficult to articulate in a brief. It was not something that existed in the physical world. They wanted to visualize the sublime contradiction between depth and light that their coffee blend delivers.<\/p>\n","protected":false},"author":48,"featured_media":5439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[137],"klient":[],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-jde-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning the unimaginable into reality - Havas Prague<\/title>\n<meta name=\"description\" content=\"What our client had in mind was difficult to articulate in a brief. 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