{"id":11668,"date":"2021-02-04T13:24:08","date_gmt":"2021-02-04T11:24:08","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/carbon-footprint-questioning-our-priorities\/"},"modified":"2022-09-08T10:57:35","modified_gmt":"2022-09-08T08:57:35","slug":"carbon-footprint-questioning-our-priorities","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/h-commerce-en\/carbon-footprint-questioning-our-priorities\/","title":{"rendered":"Carbon footprint \u2013 Questioning our priorities"},"content":{"rendered":"<p style=\"text-align: left;\">Every week, supermarkets and discount chains entice shoppers with an array of special offers. However, <strong>German<\/strong> discount chain <strong>Penny<\/strong> &#8211; has a&nbsp;different approach. Owned by <strong>Rewe group<\/strong>, Penny displays the \u2018\u2019true prices\u2019\u2019 of its products &#8211; including the environmental cost linked to their production.<\/p>\n<p style=\"text-align: left;\">According to the exemplary evaluation, retail prices per kilogramme of eight largely produced foods like apples, potatoes or gouda cheese would have to increase by 62% if the prices included the environmental costs of production: CO2 emission from transport or water and soil contamination from fertilizers. Customers pay the conventional prices at the checkpoint, but the additional \u2018\u2019true prices\u2019\u2019 calculated by scientists from the University of Augsburg are showcased to help them to understand what long-term effects individual products are having on the health of the planet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11325 img-fluid aligncenter\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-penny-prices.png\" alt=\"\" width=\"682\" height=\"406\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-penny-prices.png 682w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-penny-prices-300x180.png 300w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-penny-prices-150x90.png 150w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>In <strong>Sweden<\/strong>, a&nbsp;similar concept has arisen. Local food brand, <strong>Felix<\/strong>, has recently opened \u201c<strong>the Climate Store<\/strong>,\u201d where available grocery items are priced depending on their carbon footprint. The currency used in store is also based on carbon dioxide equivalents. Customers have a&nbsp;weekly budget of 18,9kg of Co2 to spent and no more.<\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/h-commerce-en\/carbon-footprint-questioning-our-priorities\/&title=Carbon+footprint+%E2%80%93+Questioning+our+priorities&summary=The+pandemic+has+given+some+consumers+time+to+reflect+on+what+they+prioritize+and+to+question+their+daily+habits.+Now+forward-looking+retailers+are+stepping+up+to+their+customers%E2%80%99+evolving+expectations.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/h-commerce-en\/carbon-footprint-questioning-our-priorities\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/h-commerce-en\/carbon-footprint-questioning-our-priorities\/&text=Carbon+footprint+%E2%80%93+Questioning+our+priorities\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<p>Prices of articles reflect the environmental impact of their production. for example, plant-based items are rated having lower impact than animal products. The more the carbon dioxide emissions, the higher the price. The Climate Store is a&nbsp;part of a&nbsp;new initiative of Felix encouraging its consumers to purchase more vegetarian and vegan meals. The brand will also put the \u201clow climate impact\u201d labels on their regular products in order to guide the customers in making better consumption choices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11335 img-fluid aligncenter\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-climatestore-felix.png\" alt=\"\" width=\"673\" height=\"411\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-climatestore-felix.png 673w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/hcommerce-climatestore-felix-300x183.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Coca-Cola opens its very first fashion store in London<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The company has created limited fashion collections teaming up with well-known fashion brands and designers, such as Lee, Soho Grit, Herschel, or Staple. Soft drink brand has also looked for starting a&nbsp;sustainable action by producing items made from recycled plastic, and reusable drinks bottles. This project provides Coca-Cola fans with a&nbsp;premium array of fashion and collectibles, with an environment- friendly component.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/screenshot-2022-09-08-at-105637.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15131 img-fluid aligncenter\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/screenshot-2022-09-08-at-105637.png\" alt=\"\" width=\"399\" height=\"254\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/screenshot-2022-09-08-at-105637.png 399w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/screenshot-2022-09-08-at-105637-300x191.png 300w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pandemic has given some consumers time to reflect on what they prioritize and to question their daily habits. Now forward-looking retailers are stepping up to their customers\u2019 evolving expectations.<\/p>\n","protected":false},"author":48,"featured_media":11332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[241],"tags":[],"klient":[],"class_list":["post-11668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-h-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carbon footprint \u2013 Questioning our priorities - Havas Prague<\/title>\n<meta name=\"description\" content=\"The pandemic has given some consumers time to reflect on what they prioritize and to question their daily habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/h-commerce-en\/carbon-footprint-questioning-our-priorities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carbon footprint \u2013 Questioning our priorities - 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