{"id":12284,"date":"2021-05-24T13:05:04","date_gmt":"2021-05-24T11:05:04","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/michelin-startuje-novou-globalni-kampan-s-herculesem\/"},"modified":"2021-07-13T13:28:37","modified_gmt":"2021-07-13T11:28:37","slug":"michelin-rolling-out-with-hercules-for-the-new-global-campaign","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/","title":{"rendered":"Michelin rolling out with Hercules for the news global campaign"},"content":{"rendered":"<p>Hercules has been appointed for transcreation and localization of all creative assets across markets, online and offline. A&nbsp;first implementation involves European markets, with work already done for Germany and Poland.<\/p>\n<p>To better serve Michelin global brand, Hercules regroups all localization and production services for all medias into a&nbsp;single hub, with immediate reactivity and fast turnaround, providing relevant localization together with content origination when and wherever needed.<\/p>\n<p>Hercules is now part of all resources engaged to strengthen the Michelin brand worldwide footprint, through its always-on line of services and solutions for major global brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelin, a worldwide leader in tires and sustainable mobility, recently launched a new global communication campaign. The multi-market, multi-channel campaign aims at supporting Michelin\u2019s ambition and purpose to offer everyone a better way forward.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[],"klient":[],"class_list":["post-12284","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelin rolling out with Hercules for the news global campaign - Havas Prague<\/title>\n<meta name=\"description\" content=\"Michelin rolling out with Hercules for the news global campaign - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin rolling out with Hercules for the news global campaign - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Michelin rolling out with Hercules for the news global campaign - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T11:05:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T11:28:37+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"Michelin rolling out with Hercules for the news global campaign\",\"datePublished\":\"2021-05-24T11:05:04+00:00\",\"dateModified\":\"2021-07-13T11:28:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\"},\"wordCount\":105,\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\",\"url\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\",\"name\":\"Michelin rolling out with Hercules for the news global campaign - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2021-05-24T11:05:04+00:00\",\"dateModified\":\"2021-07-13T11:28:37+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"Michelin rolling out with Hercules for the news global campaign - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/michelin-rolling-out-with-hercules-for-the-new-global-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michelin rolling out with Hercules for the news global campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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