{"id":12352,"date":"2021-05-17T16:19:20","date_gmt":"2021-05-17T14:19:20","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/poeticka-kampan-ceskych-drah\/"},"modified":"2022-09-30T11:24:34","modified_gmt":"2022-09-30T09:24:34","slug":"poeticka-kampan-ceskych-drah","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/poeticka-kampan-ceskych-drah\/","title":{"rendered":"Poetic campaign of Czech Railways"},"content":{"rendered":"

After a year of being stuck at home, we\u2019re now called by the Spring to venture out and experience the fresh air again.<\/p>\n

With its first campaign this year, Czech Railways welcome passengers after a long winter and encourages them to go on trips into nature, of which there are many amazing destinations.<\/p>\n

There are countless whimsical places to visit by train, and we are free to name them as we see fit. A series of visuals with station signs whose fancy names are an indication of what fanciful experiences await serve as inspiration – \u010cerv\u00e1nkovice (dawn), M\u011bkkomechovice (soft moss), Kurop\u011bn\u00edkov (crowing rooster) or Velk\u00fd Bor\u016fvkov (blueberry fields).<\/p>\n

The campaign runs in press, on radio and social and out-of-home media throughout May.<\/p>\n\n\n

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Havas’ new campaign for Czech Railways invites travellers to visit whimsical stops in nature.<\/p>\n","protected":false},"author":48,"featured_media":12172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[158],"klient":[304],"class_list":["post-12352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesko-do-toho-en","tag-ceske-drahy-en","klient-czech-railways"],"yoast_head":"\nPoetic campaign of Czech Railways - Havas Prague<\/title>\n<meta name=\"description\" content=\"Havas' new campaign for Czech Railways invites travellers to visit whimsical stops in nature. 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