{"id":12592,"date":"2021-07-01T17:37:43","date_gmt":"2021-07-01T15:37:43","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/dredar-trojan-jako-teenager-v-letni-kampani\/"},"modified":"2023-12-13T18:38:22","modified_gmt":"2023-12-13T17:38:22","slug":"summer-campaign-targets-young-people","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/summer-campaign-targets-young-people\/","title":{"rendered":"Summer campaign targets young people"},"content":{"rendered":"<p>With only children and students up to 26 years of age being eligible for the 75% discount, our protagonist tries to pretend that he&#8217;s much younger than he is.<\/p>\n<p>The conductor isn\u2019t fooled.<\/p>\n<p>The campaign, with its catchy Jamaican reggae rhythm, can be seen viewed online, heard a&nbsp;on the radio and spotted in various digital formats from July&nbsp;1st.<\/p>\n<p>The creative idea, \u201cEveryone wants to be young today,\u201d has been excellently brought to life by the director Ond\u0159ej Trojan.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"\u010cesk\u00e9 dr\u00e1hy - Letn\u00ed cestov\u00e1n\u00ed\" src=\"https:\/\/player.vimeo.com\/video\/569886976?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What would you do to get a discount? In a new Czech Railways campaign aimed at young people the popular actor Ivan Trojan has his own original solution.<\/p>\n","protected":false},"author":48,"featured_media":12583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[158],"klient":[],"class_list":["post-12592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesko-do-toho-en","tag-ceske-drahy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer campaign targets young people - Havas Prague<\/title>\n<meta name=\"description\" content=\"What would you do to get a discount? 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