Leveraging his connections in the fragrance and perfume industry, he embarked on a journey to develop a range of organic, sustainable scented hand sanitizers. Once the formula had been signed off on, he then created the prototype dispenser. <\/p>\n\n\n\n
Now he needed an agency that matched his own creativity to take his fledgling idea to the venture capital marketplace. <\/p>\n\n\n\n
Havas very quickly generated a number of storylines for discussion. With the chosen script in hand Havas set about the process of producing a short film to introduce the novel product to the world. <\/p>\n\n\n\n
With a limited budget, Havas had to get inventive. The bulk of the video was shot in the Royal itself and was created entirely in-house by the Havas team. JC Gramont himself provided the voice over in French and English. <\/p>\n\n\n\n
The result is testimony to the resourcefulness of all involved. <\/p>\n\n\n\n
About the company<\/strong> <\/p>\n\n\n\n JC Gramont is a private Equity organization that was looking to raise funds for their new range of ethical and chic hand sanitizers. <\/p>\n\n\n\n The product is a cleanser that you can take with you anywhere, looks <\/p>\n\n\n\n chic and contemporary, is gentle on your hands, completely organic, containing no harmful materials, and above all, was friendly to the environment. <\/p>\n\n\n\n It is available in a 65ml recycled aluminium dispenser that\u2019s endlessly re-usable thanks to unique glass refills. The glass containers themselves are also recyclable to cut down on waste, and are especially chosen for their formula-preserving qualities. <\/p>\n\n\n\n The formula itself contains only natural fragrances, organic aloe vera and vegetable glycerine specially formulated to protect hands and skin. <\/p>\n\n\n\n What the founders say<\/strong> <\/p>\n\n\n\n I particularly enjoyed the ability of the team to understand the essence of the brand while at the same time being able to face the challenge of creating a great video in a short time with minimum cost. <\/p>\n\n\n\n Jean Christoph Gramont<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" JC Gramont is a man on a mission. After COVID 19 temporarily shuttered his Theatre Royal in Prague, he saw an opportunity to pivot in a different creative direction. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"klient":[],"class_list":["post-13238","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
Entrepreneur<\/em><\/p>\n\n\n\n