{"id":14167,"date":"2022-03-18T13:39:27","date_gmt":"2022-03-18T12:39:27","guid":{"rendered":"https:\/\/havas.cz\/?p=14167"},"modified":"2023-05-10T15:48:22","modified_gmt":"2023-05-10T13:48:22","slug":"zalando","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/","title":{"rendered":"For Zalando, speed to market made all the difference"},"content":{"rendered":"\n<p>Its existing 15&nbsp;million registered members gain access to top brands at unbeatably low prices. Every day, new limited sales promotions propose products by sought-after labels and luxury brands from the fashion and lifestyle sector, with considerable discounts of up to 75% among more than 2&nbsp;500 products on offer.<\/p>\n\n\n\n<p>Zalando Lounge\u2019s success is built on a&nbsp;simple and efficient principle: \u201cNew sales promotions everyday,\u201d starting at 7am on weekdays, 8am on weekends, they are only available 3 to 5 days. Customers need to be quick to catch stocks while they last.<\/p>\n\n\n\n<p>Speed and fast turnaround are deeply rooted in everything Zalando Lounge does \u2013 permanently adapting to fast-changing fashion trends and managing multiple simultaneous sales promotions that are only available for a&nbsp;few days at a&nbsp;time.<\/p>\n\n\n\n<p>When Zalando Lounge needed help with a&nbsp;series of new Brand films in 10+ European markets, they came to Hercules (Havas Village) for the solution.<\/p>\n\n\n\n<p>What might have been a&nbsp;standard process of 6-8 weeks turned into a&nbsp;Herculean creative effort to deliver creative in less than 3 weeks, to local TV channels.<\/p>\n\n\n\n<p>Speed and efficiency. Part of the Havas Village DNA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In just a few years, Zalando has transformed from a Berlin-based online shoe shop into Europe\u2019s leading online fashion platform. Driven by constant innovation, the company expanded their portfolio and launched Zalando Lounge, one of Europe\u2019s most successful shopping clubs across multiple countries. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[241,135],"tags":[283],"klient":[],"class_list":["post-14167","post","type-post","status-publish","format-standard","hentry","category-h-commerce-en","category-lifestyle-en","tag-zalando-lounge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For Zalando, speed to market made all the difference - Havas Prague<\/title>\n<meta name=\"description\" content=\"Driven by constant innovation, the company expanded their portfolio and launched Zalando Lounge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For Zalando, speed to market made all the difference - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Driven by constant innovation, the company expanded their portfolio and launched Zalando Lounge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T12:39:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T13:48:22+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"For Zalando, speed to market made all the difference\",\"datePublished\":\"2022-03-18T12:39:27+00:00\",\"dateModified\":\"2023-05-10T13:48:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\"},\"wordCount\":191,\"keywords\":[\"Zalando Lounge\"],\"articleSection\":[\"h\/commerce\",\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\",\"url\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\",\"name\":\"For Zalando, speed to market made all the difference - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2022-03-18T12:39:27+00:00\",\"dateModified\":\"2023-05-10T13:48:22+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"Driven by constant innovation, the company expanded their portfolio and launched Zalando Lounge.\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/zalando\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Zalando, speed to market made all the difference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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