{"id":14175,"date":"2022-03-18T13:52:15","date_gmt":"2022-03-18T12:52:15","guid":{"rendered":"https:\/\/havas.cz\/?p=14175"},"modified":"2023-01-04T12:40:56","modified_gmt":"2023-01-04T11:40:56","slug":"qatar-tourism","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/","title":{"rendered":"Promoting Qatar Tourism in 19+ countries"},"content":{"rendered":"\n

The campaign is backed by brilliant creativity locked in intense emotions, with language and inspired copywriting at the core \u2013 its backbone involves the \u201cExperience a world beyond\u201d main campaign headline and 19 taglines, each of them focusing on a specific traveller story, such as \u201cExperience a new amazing,\u201d \u201cExperience a new refreshing,\u201d or \u201cExperience a new enchanting.\u201d<\/p>\n\n\n\n

\u201cExperience\u201d mixes the invitation to discover, live, and explore in one single word \u2013 an open invitation to go beyond one\u2019s preconceptions, and discover a full range of destinations, attractions, and culture richness.<\/p>\n\n\n\n

The challenge was to convey the depth and vibrancy of the words into nine different languages \u2013 including French, German, Spanish, Polish, Chinese, Russian, Arabic, or Turkish. What might have resulted in loss of substance, lack of local cultural relevance, or creative shortfall, turned into a skilful creative exercise, local language understanding, and masterful copywriting delivery.<\/p>\n\n\n\n

Hercules (Havas Village) leveraged its global community of native in-market copywriters, all of them with 12+ years\u2019 experience, and expert in using all the subtleties, sensitivities of their native local language, to creatively rework the major campaign headline and 19 taglines into nine languages.<\/p>\n\n\n\n

The task involved understanding the nuances of the campaign, more specially the word \u201cexperience\u201d and how to handle it.<\/p>\n\n\n\n

Language management excellence. Part of the Havas Village DNA.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qatar Tourism is the responsible national authority for building Qatar as a sophisticated, modern, traditional, and luxurious destination. They recently launched a new major global campaign, on-line and off-line, aiming at facing the fast-growing worldwide competition, and answering all expectations of better-informed travellers with ability to discover many exciting destinations through a few clicks. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[301],"klient":[54],"class_list":["post-14175","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-hercules","klient-qatar-airways"],"yoast_head":"\nPromoting Qatar Tourism in 19+ countries - Havas Prague<\/title>\n<meta name=\"description\" content=\"Better-informed travellers with ability to discover many exciting destinations through a few clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting Qatar Tourism in 19+ countries - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Better-informed travellers with ability to discover many exciting destinations through a few clicks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T12:52:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T11:40:56+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"Promoting Qatar Tourism in 19+ countries\",\"datePublished\":\"2022-03-18T12:52:15+00:00\",\"dateModified\":\"2023-01-04T11:40:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\"},\"wordCount\":219,\"keywords\":[\"Hercules\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\",\"url\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\",\"name\":\"Promoting Qatar Tourism in 19+ countries - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2022-03-18T12:52:15+00:00\",\"dateModified\":\"2023-01-04T11:40:56+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"Better-informed travellers with ability to discover many exciting destinations through a few clicks.\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/qatar-tourism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promoting Qatar Tourism in 19+ countries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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