{"id":14183,"date":"2022-03-18T13:56:35","date_gmt":"2022-03-18T12:56:35","guid":{"rendered":"https:\/\/havas.cz\/?p=14183"},"modified":"2023-01-04T12:40:29","modified_gmt":"2023-01-04T11:40:29","slug":"michelin","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/society-en\/michelin\/","title":{"rendered":"Launching a global campaign on 3 continents for Michelin"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>In addition to tires, Michelin offers unique mobility experiences through road maps, travel itineraries, and hotel and restaurant renowned guides.<\/p>\n\n\n\n<p>Michelin launched a&nbsp;major global communication campaign to support its new \u201cMotion for Life\u201d claim \u2013 making people\u2019s lives in motion run smoother and in a&nbsp;more responsible way, whatever way one chooses to move: vehicles both electric and not, city bikes and mountain bikes, commercial airplanes, racing motorcycles, fire trucks and ambulances, school buses and public transportation.<\/p>\n\n\n\n<p>Hercules (Havas Village) was initially tasked to launch the campaign in the first group of 8 tier-one markets across three continents, within a&nbsp;strict timing of 6 weeks from brief to media delivery. What could have been a&nbsp;hazardous and unsafe development \u2013 due to highly complex media plans, large number of online and offline channels, differences in clearance and media delivery processes according to markets turned into a&nbsp;safe, well-timed, and orderly delivery.<\/p>\n\n\n\n<p>The Agency activated the full power and flexibility of its always-on line of services and solutions for major global brands, regrouping all of its production services for all media into a&nbsp;single integrated hub, with immediate reactivity and fast turnaround, and fully leveraging its proprietary online collaborative tools connected to an efficient production workflow platform.<\/p>\n\n\n\n<p>Project management excellence. Part of the Havas Village DNA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 9 R&#038;D centres around the world, 117 production sites in 26 countries, a commercial presence in 170 countries and 124,000 employees worldwide, the Michelin Group is a worldwide leader in tires and sustainable mobility. The brand is the top-selling tire brand worldwide, and the No. 1 source of innovation in the global tire industry.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[133],"tags":[301],"klient":[300],"class_list":["post-14183","post","type-post","status-publish","format-standard","hentry","category-society-en","tag-hercules","klient-michelin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Launching a global campaign on 3 continents for Michelin - Havas Prague<\/title>\n<meta name=\"description\" content=\"In addition to tires, Michelin offers unique mobility experiences through road maps, travel itineraries, and hotel and restaurant renowned guides.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/society-en\/michelin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launching a global campaign on 3 continents for Michelin - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"In addition to tires, Michelin offers unique mobility experiences through road maps, travel itineraries, and hotel and restaurant renowned guides.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/society-en\/michelin\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T12:56:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T11:40:29+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"Launching a global campaign on 3 continents for Michelin\",\"datePublished\":\"2022-03-18T12:56:35+00:00\",\"dateModified\":\"2023-01-04T11:40:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/\"},\"wordCount\":221,\"keywords\":[\"Hercules\"],\"articleSection\":[\"Society\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/\",\"url\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/\",\"name\":\"Launching a global campaign on 3 continents for Michelin - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2022-03-18T12:56:35+00:00\",\"dateModified\":\"2023-01-04T11:40:29+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"In addition to tires, Michelin offers unique mobility experiences through road maps, travel itineraries, and hotel and restaurant renowned guides.\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/society-en\/michelin\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/michelin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Launching a global campaign on 3 continents for Michelin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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