{"id":14228,"date":"2022-04-05T11:48:18","date_gmt":"2022-04-05T09:48:18","guid":{"rendered":"https:\/\/havas.cz\/?p=14228"},"modified":"2022-11-28T10:13:20","modified_gmt":"2022-11-28T09:13:20","slug":"skylink-illegal","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/skylink-illegal\/","title":{"rendered":"\u201cIllegal\u201d TV Series campaign for Skylink\u00a0"},"content":{"rendered":"\n<p>Coming from the point of view that the relatively young target market for the show would respond to original and imaginative content, the Agency set about creating a&nbsp;fictional shopping experience for would-be spies.<\/p>\n\n\n\n<p>A teaser led users to the e-shop where they were able to shop for all the things a&nbsp;spy might need, from a&nbsp;self-destructing briefcase to a&nbsp;set of disguises.<\/p>\n\n\n\n<p>Once the shopping session was complete, the mini-site morphed into a&nbsp;trailer for the series.<\/p>\n\n\n\n<p>A second wave of trailers followed this initial phase, serving up a&nbsp;string of trailers that brought us closer to the storyline and the actors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To promote the TV series, \u201cNeleg\u00e1ln\u00ed,\u201d (translation: Illegal), Havas gave the audience the unique chance to shop at a specially created online spy shop. <\/p>\n","protected":false},"author":48,"featured_media":14222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[316],"klient":[318],"class_list":["post-14228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-havas-integrated-2","klient-skylink"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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