If you haven\u2019t already joined a group, why not come and join Ivan Trojan and his newfound friends in a cheeky new communication campaign for the Service. <\/p>\n\n\n\n
Trojan plays a tramp \/ travelling woodsman who befriends a group of Japanese tourists on their way to the beautiful \u010cesk\u00fd Krumlov. In a somewhat eclectic cultural exchange he offers them a drink made from pine needles and calls upon them to join him in singing a traditional campfire song. <\/p>\n\n\n\n
Naturally, hilarity ensues. <\/p>\n\n\n\n
Joining Trojan in the spot as the Japanese travellers, are well known members of the Plze\u0148 Philharmonic Orchestra, violinist Maja Ichikawa and conductor Chuhei Iwasaki, who was also featured in the radio ads. Bonsai sake is the drink featured in the TV commercial. <\/p>\n\n\n\n
The campaign was directed by Ond\u0159ej Trojan, and is extended into all the usual media suspects. As always, the film itself was produced in a sustainable manner. <\/p>\n\n\n