{"id":16037,"date":"2023-11-16T13:33:00","date_gmt":"2023-11-16T12:33:00","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/smyssly-meni-svou-vizualni-identitu-minimalismus-a-zdvojene-s-zustavaji\/"},"modified":"2024-02-07T11:00:47","modified_gmt":"2024-02-07T10:00:47","slug":"smyssly-meni-svou-vizualni-identitu-minimalismus-a-zdvojene-s-zustavaji","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/smyssly-meni-svou-vizualni-identitu-minimalismus-a-zdvojene-s-zustavaji\/","title":{"rendered":"A stimulating rebrand for cosmetic company SMYSSLY.\u00a0"},"content":{"rendered":"\n

The story behind the SMYSSLY Brand is also the story of Silvia Strakov\u00e1 and Cec\u00edlia Blan\u00e1rov\u00e1, a mother and daughter team of entrepreneurs. Having not been able to find what they needed from traditional cosmetics brands, the duo set about developing their own. And so SMYSSLY was born \u2013 a range of cosmetics that draws on nature and respects the lifestyles and needs of for women of all ages. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The Havas team worked on extending their story into the online world, specifically for web and social channels, developing a series of performance campaigns focused on stimulating direct online sales.<\/p>\n\n\n\n

\u00a0The campaigns focused on bringing to life the stories stories around the SMYSSLY products \u2013 history, philosophy and sustainability \u2013 the goal being to help consumers navigate the highly cluttered cosmetic landscape.\u00a0<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The uniqueness of the products \u2013 compositions, ingredients, benefits \u2013 was communicated via the senses \u2013 since the Brand\u2019s name is literally a play on the word \u201csenses.\u201d <\/p>\n\n\n\n

Said Silvia Strakov\u00e1, \u201cWe really appreciate the cooperation with the Havas team. It\u2019s unbelievable how they understood the concept and values of the brand exactly from the very beginning. Our initial concerns about whether they will be able to adapt to the needs of a small business have disappeared. Together, we are building the uniqueness of the SMYSSLY brand.\u201d\u00a0<\/p>\n\n\n\n

Revealing the essence of a brand. The Havas way.<\/p>\n","protected":false},"excerpt":{"rendered":"

We love the challenge of promoting products and services that have a deeper meaning and story to tell. So when natural cosmetics company SMYSSLY approached Havas, we jumped at the chance to work with them.\u00a0<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[168],"klient":[],"class_list":["post-16037","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-havas-prague-en"],"yoast_head":"\nA stimulating rebrand for cosmetic company SMYSSLY.\u00a0 - Havas Prague<\/title>\n<meta name=\"description\" content=\"A stimulating rebrand for cosmetic company SMYSSLY.\u00a0 - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/smyssly-meni-svou-vizualni-identitu-minimalismus-a-zdvojene-s-zustavaji\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A stimulating rebrand for cosmetic company SMYSSLY.\u00a0 - 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