{"id":16096,"date":"2023-11-24T14:37:28","date_gmt":"2023-11-24T13:37:28","guid":{"rendered":"https:\/\/havas.cz\/?p=16096"},"modified":"2023-11-24T14:38:53","modified_gmt":"2023-11-24T13:38:53","slug":"google-celebrated-its-second-year-of-the-crystal-pin-in-czech-republic-and-we-were-right-there-with-them","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/innovation-en\/google-celebrated-its-second-year-of-the-crystal-pin-in-czech-republic-and-we-were-right-there-with-them\/","title":{"rendered":"Google celebrated its second year of the Crystal Pin in Czech Republic, and we were right there with them"},"content":{"rendered":"\n

Havas PR celebrated with Google for a second year in a row as they helped people see the country \u2013 and Google itself, from a new perspective.<\/p>\n\n\n\n

The Crystal Pin award is an opportunity for us to show people Google from a new perspective. As a company that helps people discover the beauties of our country.<\/p>\n\n\n\n

Classic PR tools were used to answer Google\u2019s brief. We also brought in influencer Eli\u0161ka Hudcov\u00e1, who promoted the award on her social networks as well as in traditional media.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Winners included well-known destinations such as Prague Castle, Karl\u0161tejn, and \u010cesk\u00fd Krumlov, as well as regional treasures like Hradec nad Moravic\u00ed, Tel\u010d, or D\u011b\u010d\u00edn. <\/p>\n\n\n\n

The campaign scored but with coverage in 125 media output. We\u2019re already looking forward to next year.<\/p>\n\n\n\n

A complete list of awarded locations with descriptions is available at www.kristalovyspendlik.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Crystal Pin is a program initiated by Google\u2019s Czech representation that aims to recognise the best of the region\u2019s castles and ch\u00e2teaux, based on Google Maps searches and visitor reviews, as well as to celebrate excellence in hospitality & tourism at these historic sites.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[131],"tags":[],"klient":[37],"class_list":["post-16096","post","type-post","status-publish","format-standard","hentry","category-innovation-en","klient-google"],"yoast_head":"\nGoogle celebrated its second year of the Crystal Pin in Czech Republic, and we were right there with them - Havas Prague<\/title>\n<meta name=\"description\" content=\"Google celebrated its second year of the Crystal Pin in Czech Republic, and we were right there with them - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/innovation-en\/google-celebrated-its-second-year-of-the-crystal-pin-in-czech-republic-and-we-were-right-there-with-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google celebrated its second year of the Crystal Pin in Czech Republic, and we were right there with them - 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